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TomTom invites people to ‘unwrap the world’ and win

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Friday, November 30th 2012
TomTom | Concord, MA


~ Six driving adventures and thousands more great prizes to be won with new online game ~

CONCORD, Mass.--TomTom today launches the online competition TomTom Gives You More, which offers people the chance to “unwrap the world” and win one of six unforgettable driving adventures at www.tomtom.com/more.

The game, which is easy to play, puts players’ virtual unwrapping skills to the test. To be eligible to win, entrants need to select a gift-wrapped continent and unwrap it as quickly as possible. In addition to the six main prizes, there are thousands of other prizes to be won every hour, including TomTom navigation devices, Nike+ sports watches and gift vouchers.

The global competition runs from November 26th until January 15th and is open to people living in the UK, Germany, France, Spain, Netherlands, Belgium, Ireland, Portugal, Austria, Switzerland, Poland, Czech Republic, South Africa, Turkey, Australia, New Zealand, USA, Canada, Mexico, Brazil, Argentina and India.

The six main prize winners will be sent on a two-week driving adventure for four people along one of these spectacular routes: Ruta 40 in Argentina; the Garden Route in South Africa; the Grand Alpine Tour in Europe; the Malaysian Roundabout; the Australian Coastal Route; or the Pacific Coast Highway in California.

TomTom’s campaign video can be viewed here.

Notes for editors

How to win

Contestants* should visit http://www.tomtom.com/more between 26th November 6.00 pm CET and 15th January 00.01 AM CET 2013 to play the game and have a chance of winning. Players pick a route to follow and help Christopher unwrap presents along the way. Once contestants have successfully unwrapped an entire route, they’ll be asked to create and upload a file that explains why they think they should win the holiday. It could be a video, a song, a short story or even a short poem. The most original and fun entry will win the route they just unwrapped.

*Residents of New York, Florida, the District of Columbia and Quebec are not eligible to win

Further information and key contacts

For full information about the game and gift guide, please visit www.tomtom.com/more or contact Lea Armstrong, lea.armstrong@tomtom.com

About TomTom

Founded in 1991, TomTom (AEX: TOM2) is a leading provider of navigation and location-based products and services.

TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions.

TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches.

Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries.

For further information, please visit www.tomtom.com

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