Boston,MA---uLocate Communications, Inc., North America’s leading publisher of location-based mobile services, today announced the launch of a next generation mobile traffic application under the Traffic.com brand.

Traffic.com is the largest provider of traffic related data in the U.S. with coverage in 124 major metropolitan areas, providing fastest and shortest routes to commuters based on real-time traffic and incident data and traffic patterns. Joining Traffic.com’s comprehensive data with uLocate’s expertise in location-enabled mobile application development and award-winning WHERE® platform provides commuters with a traffic service that will help them reduce time spent driving.

“Traffic.com is the #1 traffic-only website in the U.S., helping commuters save time and frustration in their daily lives” said Jeff Mize, Executive Vice President of Sales from NAVTEQ. “We are delighted that uLocate will leverage the brand by enabling the services on Traffic.com across mobile with their proven WHERE platform.”

The Traffic.com application’s advanced features and functionality includes:

• MyTraffic™ personalized drives that are synced with the Traffic.com website to allow users to create customized routes.
• Unique JamFactor™ calculations to quickly inform drivers of the severity of traffic delays using real-time data as well as historical speed flow.
• Real-time, color-coded traffic flow moving maps that can be panned or zoomed to quickly view area traffic congestion or set to GPS mode to move along with commuters built on the NAVTEQ MapTP platform.
• Comprehensive incident data that includes accidents, construction, events, weather and congestion.
• The ability to save favorite roads and road segments for quick access through the traffic dashboard.
• Top traffic hotspots by city or selected roads.
• Mass transit data from local transportation departments.
• Location-enabled discount offers from relevant and trusted merchants enabled through NAVTEQ’s LocationPoint advertising platform.

Traffic.com’s data comes from GPS probe devices, commercial and government partners, center staff members, and a proprietary network of 1,000 digital traffic sensors, creating the most comprehensive traffic data available. Sensor networks update real time speed and volume information every few minutes and incident information is updated continuously throughout the day by local traffic operations staff.

“Traffic.com is the leading website for real-time traffic data that consumers know and trust, said Walt Doyle, CEO of uLocate. “If your traffic needs are spontaneous or scheduled this service offering is “best in class” from a data and functionality perspective. We are excited about providing consumers with this delightful and useful service and thrilled to do this under the market leading Traffic.com brand.”

Initially launching on the iPhone and iPod Touch, the Traffic.com app will be available for BlackBerry, Android, and Palm in the near future. For more information, please visit tinyurl.com/trafficiphone.

About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 190 offices and in 39 countries.

NAVTEQ and Traffic.com are trademarks in the U.S. and other countries. All rights reserved.

About uLocate Communications, Inc.
uLocate Communications is North America’s leading publisher of location-based mobile services, providing consumers with local information that informs, entertains, and helps them save time and money. uLocate delivers the best experience and reaches the largest local audience in mobile through its top ranking consumer application, WHERE®, and by powering other premier brands on its location-enabled platform. For more information, please visit www.where.com.

Contacts
uLocate Communications, Inc.
Lacy Garcia, 617-755-0394
lgarcia@ulocate.com