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Verve Mobile Publishes Inaugural “Location Powered Mobile Advertising Report”

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Monday, February 11th 2013
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Report Reviews 2012 Location-based Mobile Advertising Market and State of the Industry

New York, NY – February 06, 2013 – Verve Mobile, the leader in location powered mobile advertising, has published a new report today featuring insights from its analysis of 2,500+ campaigns delivered on its mobile platform during 2012.  Verve specializes in helping leading brands leverage location data to achieve their mobile marketing goals.  Verve’s position as the trusted partner to hundreds of the top mobile advertisers in the U.S. gives it unique insight into the state of the location-based mobile ad market.

“Location is a big deal,” says Tom MacIsaac, Chief Executive Officer at Verve Mobile.  “For the history of digital advertising we’ve basically been targeting on a few things, like content, cookie data and search. The big new data set mobile brings to the table is location  – a data set that can be as important at inferring intent, demographics, audience segments and other attributes as any we have seen to date.  And it brings genuine value to end users – helping them find products and services where and when they want them – a key attribute of the most valuable advertising mediums. This report demonstrates some important location trends that all marketers should consider as they continue to plan their 2013 initiatives.”

A few key findings of Verve’s Location Powered Mobile Advertising Report include:

  • The primary location targeting strategies being deployed by premium brands
  • Location targeting provides 2x lift on CTR performance versus other mobile targeting strategies
  • Retail and restaurant led categories leveraging location targeting
  • Premium inventory performs up to 3x better than exchange-based inventory on location targeted campaigns
  • Location targeting case studies and best practices

 

The full report may be downloaded here.

About Verve

Verve Mobile is the pioneering leader in location-based mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties.  The Verve location powered technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. It enables consumer and content brands to reach their desired audiences on the go, out and about, and closer to the buying decision than ever before. Verve has offices in New York, NY, Washington DC and San Diego, CA. For more information, visit www.vervemobile.com

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