Learn How Location Analytics Drives TBC Corporation (Midas, Big O Tires, Speedee) in the Retail Automotive Industry


 

Understand how TBC Corporation – one of the nation's largest marketers of automotive replacement tires through a multi-channel strategy, including retail and wholesale distributors - continues to stay ahead of the curve through a combination of business smarts and spatial analytics using Alteryx.

Just The Facts

With over 2,700 franchise and company-operated locations operating under the brands Midas, Big O Tires, Speedee Oil Change & Auto Centers, Merchant’s Tire & Auto Centers, National Tire & Battery and Tire Kingdom, TBC uses the power of Alteryx to provide analytics insights to all levels of the organization.

 

Key Takeaways

This webinar will include a live demo of Alteryx Strategic Analytics, the platform that TBC uses to anticipate key market trends, and successfully capitalize on them at every turn. Alteryx has a rich history with spatial analytics and provides analysts with the ability to:

  • Integrate location-based and predictive analytics with demographic and firmographic data, on a single platform
  • Deploy location analytics including interactive mapping in the cloud – without IT involvement or costly licenses
  • Work with a wide variety of file formats, including SHP/MDB (ESRI), MID/MIF (MapInfo), KML (Google), and many more

Speakers include:

  • Marcy Cautreels, Manager, Strategic Analytics, TBC Corporation
  • Dipesh Patel, Director, Product Marketing, Alteryx

Who should attend

This session is for both spatial experts and novices. It’s intended for anyone interested in location-based demographic analysis, franchise organizations’ use of spatial analytics, deploying spatial analytics as cloud-based applications, and/or Alteryx tools specifically.

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