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Join us for a presentation from Hemant Rachh on Mobile Location Based Services and the Indian market. Mobile location-based services (LBS) is slowly achieving mainstream market acceptance. The popular service categories include mapping and navigation, search and information, social networking and entertainment, recreation and fitness as well as tracking. However, mapping and navigation are the leading segment in terms of revenues and the second largest in terms of number of active users.
The presentation will cover:
- Market opportunity
- State of adoption of Location Based Services in India
- How businesses can leverage Location Based Services for competitive edge
Hemant Rachh is Senior Manager at Vodafone India Limited. In his current role, he is responsible for managing the Machine to Machine product portfolio for Vodafone Business Services in India. His current focus includes m2m propositions, go-to-market and revenue management. Hemant specializes in product management, product marketing and go-to-market strategy.
Prior to Vodafone, he held the position of Senior Product Manager at IMImobile where he was responsible for managing the Mobile Campaign Management and Mobile Advertising product portfolio. Earlier, he worked at Capgemini and Tata Consultancy Services where he was responsible for Enterprise Applications design and development. He holds a Bachelor of Engineering in Electronics from University of Pune and MBA from NMIMS, Mumbai.