Geospatial analytics goes mainstream: Discover the datasets that add accuracy and precision to Cognos Analytics

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Perficient and Pitney Bowes are teaming up to put more accurate geospatial analytics within your reach. The proliferation of location-based data offers endless opportunities for organizations that have the right strategy, partners, and tools. Join us and learn about the World Boundaries Data that’s now embedded directly in IBM Cognos Analytics. With greater accuracy and precision, you can make timely and informed decisions across 240 geographies worldwide.

In this webinar, you will learn:

  • Specifics on the boundary data included
  • Real-world business applications
  • How geospatial data can deliver actionable insight
  • Additional datasets that can help you solve even greater challenges


Joe Francica, Managing Director, Location Intelligence, Pitney Bowes

Heidi Geronimo, Principal Product Manager, Location Intelligence, Pitney Bowes

Mark McDaniel, Senior Solutions Architect, Perficient

GISCI credit

Most GeoSpatial Webinars qualify for GISCI EDU (3 points). Certificates of attendance are available upon request following each webinar.

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Mark McDaniel
Senior Solutions Architect, Perficient

Pitney Bowes is excited to partner with Perficient, the 2015 IBM Analytics Partner of the Year and winner of many IBM awards and honors. Mark serves as a business process design architect and BI project implementation team leader.  His experience spans three decades for leading aerospace and health care industry players. 

Joe Francica
Managing Director, Location Intelligence, Pitney Bowes

Recognized as one most influential experts in geospatial technology, Joe founded the Location Intelligence Conference in 2004 and served as the editor-in-chief of Directions Magazine. He has published and broadcast over 500 articles and podcasts on Location Intelligence and has contributed to three books related to GIS. He currently oversees all geospatial product launches at Pitney Bowes.

Heidi Geronimo
Principal Product Manager, Location Intelligence, Pitney Bowes

Heidi defines the strategic direction for critical Location Intelligence solutions, from the day-to-day analysis and definition of market and product requirements, to go-to-market and delivery strategies. In her 12 years at Pitney Bowes she’s held various analyst, solution, product and project management roles. 

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