Webinars

Webinar: Cloud-based Marketing Analysis Solution Helps Businesses and Nonprofits

Environics Analytics (EA), a marketing and analytical services company, has developed an innovative, cloud-based micromarketing tool called ENVISION that offers research-based intelligence on customers and markets for any industry. The latest release of the tool (which has been widely used in Canada for three years) is now country-independent.

This webinar will explore the system’s U.S. release, demonstrating how ENVISION’s advanced spatial analysis capabilities allow users to quickly evaluate potential retail locations and develop target marketing campaigns. ENVISION accomplishes this requiring nothing more than a browser and Internet access.

During this webinar, Jan Kestle, EA president, will showcase the system’s ability to integrate marketing and real estate applications within one platform.Mallika Kazim, senior manager of marketing research in corporate marketing of LG Electronics, will describe how ENVISION has lightened her workload with its ease of use and quick results.

In this webinar, you’ll learn:

• How ENVISION can help classify your best customers, find the most promising prospects and develop marketing campaigns at the national or local level
• How to leverage in-house data with ENVISION
• How to quickly produce executive-ready maps, reports and graphics for better business intelligence
• How to create psychographic profiles of your customers by linking Environics Social Values data with one of the segmentation systems available in ENVISION

Who should attend

Anyone involved in marketing analytics, planning and segmentation, customer insights, real estate, advertising, media, customer relationship management, GIS analysis, development, online services, data mining or list management.

*Please note, David's presentation will not be included in the recording.  If you want to hear him, please attend the live event.