Directions Magazine will host a webinar on the applications of digital maps in the insurance industry, using a case study from the 2011 earthquake and subsequent tsunami that hit Japan. Dr. Christopher Guider and Doris Steffen of GfK GeoMarketing, the official provider of the Catastrophe Risk Evaluating and Standardizing Target Accumulations (CRESTA) zone maps, will illuminate the advantages of using digital maps as a basis of planning, with a particular focus on:
Geospatial technology makes it possible to visually display, analyze and aggregate immense amounts of spatial data, revealing otherwise unseen trends and relationships. Some types of digital maps can also serve as data repositories for other geodata, which allows users in the insurance and reinsurance industries to extract more insights from their markets and plan more intelligently for future disasters. The result is a much deeper understanding of operations, which translates to greater efficiency and higher profits.
Participants will have an opportunity to ask questions about the incorporation of digital maps into daily operations and the types of geodata best suited to these applications.
Who should attend
Anyone involved in the insurance or reinsurance industry with an interest in planning, managing risk, analyzing loss, etc. The webinar will also appeal to individuals who need high-quality administrative and postcode maps for their applications.