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Tuesday, October 16, 2012

Location Intelligence and Analytics: Market Research Benchmark

Sponsored by: Directions Magazine and Ventana Research
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Sponsor: Click here to view

Ventana Research's CEO and Executive Chief Research Officer Mark Smith and Directions Magazine's Editor in Chief Joe Francica, both leading authorities on location intelligence, will provide a comprehensive analysis of the size,  players, and trends of the exploding market for location technology in enterprise computing.

Topics will include:

  • A historical perspective of integrating location technology with enterprise software (BI, CRM, etc.)
  • Current situation with vendors, players, suppliers of platform (Microsoft, Google, etc.) and solutions (Alteryx, Oracle, Esri, Pitney Bowes, Galigeo, etc.).
  • Prospects for the BI solution providers and how they are positioning location technology
  • Prospects looking ahead. Is location analytics likely to take hold as a necessary business tool or simply viewed as an ancillary solution.
  • Ventana’s Benchmark – forthcoming report based on Ventana's market-leading analysis

Who should attend ...

  • Marketing analysts and users of business intelligence solutions
  • Project managers and business analysts in retail, banking, insurance, real estate, consumer product goods
  • Users of geospatial technology and location analytics.


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