This webinar will address the importance of geocoding as well as how reverse geocoding is becoming a must-have for social media and LBS organizations. Social media organizations are capitalizing on location, using reverse geocoding, through advertising-based programs and services.
We’ll discuss how geocoding and the advent of reverse geocoding can have operational impacts within multiple industries through different mediums. Discover how other industries and organizations such as Facebook are benefitting from a location-based engagement between the consumer and the business, such as check-ins, geo-tagged tweets and photos. By tying online social engagements directly to offline transactions, businesses are able to engage with customers at the right time, at the right place.
Berk Charlton, Product Management Director, and Mike Ashmore of Pitney Bowes Software will walk through real world geocoding and reverse examples for social media, federal, state and local government, communications, retail, logistics and insurance industries.
Attendees will learn:
Industry examples will be used to illustrate of all the above learning points.
Who should attend
Anyone whose responsibilities require location solution software development and implementation; anyone who needs to know about the latest in geocoding and reverse geocoding
At the Creating the Policy and Legal Framework for a Location-enabled Society conference in Boston, Kirk Goldsberry, who is a Visiting Scholar at the Center for Geographic Analysis at Harvard, gave a fascinatng presentation with the help of two of his students on the topic of personal geographic data and privacy. Geoff Zeiss provides a recap.