Join Pat Garvey, of retail clothing category leader VF Corporation, and Paul Ross, from the leader in strategic analytics, Alteryx, for a discussion of what it takes to revolutionize a retail business model using deep customer data and spatial analytics.
VF Corp. is improving in-store profitability and performance with a comprehensive retail model driven by customer and spatial analytics, not only for itself but also for its retail partners. Garvey is a recognized leader in analytics-led retail floor space management (RFSM) and has helped VF Corp., owner of brands such as North Face, Vans and Smartwool, establish a new model for driving success using sophisticated but accessible spatial analytics.
Garvey will discuss how he and his team use Alteryx to provide data-driven insights for:
Who should attend
At the Creating the Policy and Legal Framework for a Location-enabled Society conference in Boston, Kirk Goldsberry, who is a Visiting Scholar at the Center for Geographic Analysis at Harvard, gave a fascinatng presentation with the help of two of his students on the topic of personal geographic data and privacy. Geoff Zeiss provides a recap.