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Where Location Analytics Can Save Corporations from Drowning in Big Data - HBR

In a blog post in the Harvard Business Review, Brian McCarthy, a managing director for Accenture, cautions corporations about drowning in "big data" overload that threatens their ability to prioritize and solve problems.The examples that McCarthy provides illustrate how location-based data is an inherent component to today's big data stream. As such location analytics plays an indespensible role in the problem-solving methodology....

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