In the winter of 1913, a British newspaper ran an advertisement to promote the latest imperial expedition to Antarctica, apparently placed by polar explorer Ernest Shackleton. It read, "Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success." While the ad appears apocryphal, the dangerous nature of the journey to the South Pole is certainly not—as explorers like Roald Amundsen, Robert Falcon Scott and Shackleton himself discovered as they tried to become the first men to reach it.

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