Lauren Backstrom writes:

The NFPA wildland fire operation division is currently demonstrating the power of ArcGIS online at the 2012 ESRI International User Conference.  More than 15,000 geographic information system (GIS) professionals, developers and end-users from 131 countries have converged at the San Diego Convention Center in California for five days of accelerated learning, discovery and exploration.  The advances in mapping through the use of cloud technology and sophisticated computer programming is simply astonishing. 

http://nfpa.typepad.com/firewise/2012/07/firewise-mapper-on-display-at-the-2012-esri-international-user-conference.html