Directions Magazine
Hello. Login | Register

Worth a Click


Infographic: A Guide to Restaurant Mobile Apps - B2C

Read More About:

The restaurant industry is cutthroat competitive—and so it’s extremely important that restaurant chains distinguish themselves from competitors. One way they can do so is by solidifying an effective mobile strategy. Experts predict the mobile payments industry will account for $1 trillion in global transactions by next year. Other research reveals that 38 percent of U.S. consumers used a mobile coupon to buy a product in-store, and that 35 percent of restaurant mobile apps include an ordering feature.

To create a great mobile app, loyalty must be encouraged. My Starbucks Rewards was the first to market in the coffee space—and users increased by 86 percent in 2013 compared to 2012. The amount of Pinkberry’s in-store transactions that take place via its mobile loyalty app is 32 percent. Payments must be built in as well—the mobile payment industry is forecasted to account for $1 trillion in global transactions by 2015. Subway, Checkers, DQ and Tim Hortons are all getting in on the action. Location-based marketing must also be considered, as 38 percent of U.S. consumers have used a mobile coupon to purchase a product in-store. Quiznos’ location-based campaign, with sense networks, led to a 20 percent jump in reduction.

Incorporating ordering abilities and entertainment/functionality are other very important components of a successful, user-friendly restaurant mobile app. To learn more, check out the full infographic below!

-- B2C

http://www.business2community.com/infographics/guide-restaurant-mobile-apps-infographic-0784979#!wCa4K

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry






Recent Comments

QGIS Compared: Cartography

In part two of a series on QGIS Boundless' Gretchen Peterson is impressed by the software's capabilities in cartography and "found it was easy and straightforward to create maps."

Image Intelligence for Business – AllSource Targets Energy, Financial Sectors for Growth
Using GIS to Investigate Crime and Provide Evidence in Court
Telling the GIS and GIS Day Story Outside the GIS Community
Changing the Status Quo of Healthcare Using GIS
QGIS Compared: Visualization
Stanford students create interactive tool that tells the story of global change
NGA Director Cardillo Delivers Keynote Address at GEO-Energy Summit
Space agency Alliance joins the Struggle Against Ebola

DirectionsMag.com

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved