The restaurant industry is cutthroat competitive—and so it’s extremely important that restaurant chains distinguish themselves from competitors. One way they can do so is by solidifying an effective mobile strategy. Experts predict the mobile payments industry will account for $1 trillion in global transactions by next year. Other research reveals that 38 percent of U.S. consumers used a mobile coupon to buy a product in-store, and that 35 percent of restaurant mobile apps include an ordering feature.
To create a great mobile app, loyalty must be encouraged. My Starbucks Rewards was the first to market in the coffee space—and users increased by 86 percent in 2013 compared to 2012. The amount of Pinkberry’s in-store transactions that take place via its mobile loyalty app is 32 percent. Payments must be built in as well—the mobile payment industry is forecasted to account for $1 trillion in global transactions by 2015. Subway, Checkers, DQ and Tim Hortons are all getting in on the action. Location-based marketing must also be considered, as 38 percent of U.S. consumers have used a mobile coupon to purchase a product in-store. Quiznos’ location-based campaign, with sense networks, led to a 20 percent jump in reduction.
Incorporating ordering abilities and entertainment/functionality are other very important components of a successful, user-friendly restaurant mobile app. To learn more, check out the full infographic below!