Directions Magazine
Hello. Login | Register

Worth a Click

Infographic: A Guide to Restaurant Mobile Apps - B2C

Read More About:

The restaurant industry is cutthroat competitive—and so it’s extremely important that restaurant chains distinguish themselves from competitors. One way they can do so is by solidifying an effective mobile strategy. Experts predict the mobile payments industry will account for $1 trillion in global transactions by next year. Other research reveals that 38 percent of U.S. consumers used a mobile coupon to buy a product in-store, and that 35 percent of restaurant mobile apps include an ordering feature.

To create a great mobile app, loyalty must be encouraged. My Starbucks Rewards was the first to market in the coffee space—and users increased by 86 percent in 2013 compared to 2012. The amount of Pinkberry’s in-store transactions that take place via its mobile loyalty app is 32 percent. Payments must be built in as well—the mobile payment industry is forecasted to account for $1 trillion in global transactions by 2015. Subway, Checkers, DQ and Tim Hortons are all getting in on the action. Location-based marketing must also be considered, as 38 percent of U.S. consumers have used a mobile coupon to purchase a product in-store. Quiznos’ location-based campaign, with sense networks, led to a 20 percent jump in reduction.

Incorporating ordering abilities and entertainment/functionality are other very important components of a successful, user-friendly restaurant mobile app. To learn more, check out the full infographic below!

-- B2C!wCa4K

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry

Recent Comments

Crime Data Analysis Using MapInfo: A Tutorial

In this article, Nick Williams, a trainer at Acuity Training, walks through the steps necessary to carry out an analysis of crime data using MapInfo.

Multispectral Imaging Could Reveal Secrets Of Martellus Map
Rutgers Researchers Show that How Fast You Drive Might Reveal Exactly Where You are Going
NASA/ISU RECOVER Program: Broad range of uses for natural disaster recovery
AidData Taps Students to Train Local Organizations to Track Development Spending
Apple, Sensors and Geodata Overload
A Global View of Earth and the Environment: An Interview with Barbara Ryan, Director, Group on Earth Observation (GEO)
Redefining Geospatial Data Versioning: The GeoGig Approach
Understanding Geographic Relationships: Counties, Places, Tracts and More

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved