Directions Magazine
Hello. Login | Register

Worth a Click


Infographic: A Guide to Restaurant Mobile Apps - B2C

Read More About: mobile app, qsr, retail

The restaurant industry is cutthroat competitive—and so it’s extremely important that restaurant chains distinguish themselves from competitors. One way they can do so is by solidifying an effective mobile strategy. Experts predict the mobile payments industry will account for $1 trillion in global transactions by next year. Other research reveals that 38 percent of U.S. consumers used a mobile coupon to buy a product in-store, and that 35 percent of restaurant mobile apps include an ordering feature.

To create a great mobile app, loyalty must be encouraged. My Starbucks Rewards was the first to market in the coffee space—and users increased by 86 percent in 2013 compared to 2012. The amount of Pinkberry’s in-store transactions that take place via its mobile loyalty app is 32 percent. Payments must be built in as well—the mobile payment industry is forecasted to account for $1 trillion in global transactions by 2015. Subway, Checkers, DQ and Tim Hortons are all getting in on the action. Location-based marketing must also be considered, as 38 percent of U.S. consumers have used a mobile coupon to purchase a product in-store. Quiznos’ location-based campaign, with sense networks, led to a 20 percent jump in reduction.

Incorporating ordering abilities and entertainment/functionality are other very important components of a successful, user-friendly restaurant mobile app. To learn more, check out the full infographic below!

-- B2C

http://www.business2community.com/infographics/guide-restaurant-mobile-apps-infographic-0784979#!wCa4K

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry






Recent Comments

DigitalGlobe Foundation: Fostering the Vision of “Seeing a Better World”

The DigitalGlobe Foundation was established to support university research and the next generation of geospatial technology users through grants of satellite imagery. In this interview, Editor in Chief Joe Francica discusses the mission of the Foundation with its executive director, Mark Brender.

The Odyssey of the Topographical Survey in India
The Search for the Best Geospatial Conference Keynote Speaker
Batty: Another Great State of the Map Conference
GEOINT Takes Center Stage in National Security: A Recap of the GEOINT Symposium 2013*
Small Sats and Commercial Remote Sensing: A conversation with Rob Zitz, Vice President, Leidos
Congressman Ruppersberger: GEO-INT Prepared Remarks
Digital Storytelling Made Easy: StoryMap.js
Nine New Satellite Companies: Which Will Make it?

DirectionsMag.com

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved