Worth a Click


Infographic: In-store Tracking by Retailers - opinionlab

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Key messages of the infographic:

  1. Shoppers say "no" to smartphone tracking
  2. Major barrier is a lack of trust and fears of being spied on
  3. Opt-in is a must
  4. Shoppers are unswayed by promises of improved customer service
  5. Discounts, free products are prime motivators
  6. Over half comfortable with having check times tracked
  7. Shoppers trust local stores the most
  8. Millenials share same suspicisons as their elders

http://www.directionsmag.com/images/infographic-indoor-tracking.jpg


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