Wayne Erickson writes:

Location intelligence, also known as spatial analytics, creates maps that enable users to view the relationship of objects in space and perform a variety of spatial calculations, such as, "How long will it take to drive from Detroit to Cleveland?" or "What percentage of high income customers are located within a 15 minute drive of this store?" Or "What's my risk exposure to a hurricane that plows through Dade County, Florida?"

http://www.b-eye-network.com/blogs/eckerson/archives/2012/07/location_intell.php