"Street Fight recently caught up with Frank Moyer, the CEO of geospatial analysis firm GeoIQ, which has developed technology for real-time collection and analysis of locational data. We spoke with him about some of the tools available to marketers for analyzing location data, and how geofencing can be used to suss out the behaviors of consumers on a hyperlocal level."

http://streetfightmag.com/2011/08/15/using-geofence-data-to-understand-local-consumers/