Jan Kestle has been a leader in the marketing information industry for nearly 40years. An expert in using statistics and mathematics to help solve business challenges, she has worked with hundreds of clients in dozens of industries to help them solve their business challenges. In November 2003, she founded Environics Analytics, in partnership with the Environics group of companies, establishing a new marketing services company based in Toronto. She has since directed the initiatives creating the pioneering PRIZM CE and PRIZM C2 segmentation systems that combine geodemographics with psychographic Social Values to classify consumers by both their mindset and marketplace behaviour. In addition, she oversaw the development of a number of innovative marketing products by EA research and development teams: WealthScapes, GreenScapes, Envision and the Diversity Micromarketing Toolkit. Prior to founding EA, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre, where she developed an expertise in the Canadian census and its applications in marketing and social research. She is the recipient of a Bachelor of Science degree in Applied Mathematics from the University of Western Ontario.