Matt Ball

Matt Ball writes about GIS applications and technology for Esri as a marketing writer in the strategic communications group. He recently made the transition from B2B media to corporate communications, changing his nearly 20 years of outside-in perspective on the geospatial industry to inside-out. Previously, he founded V1 Media with the publications Informed InfrastructureEarth Imaging JournalSensors & SystemsAsian Surveying & Mapping and the video news site Geospatial Stream. He is a past editor of GeoWorld magazine and was the show manager for the GeoTec Event, which was Canada's largest geospatial tradeshow.

Get Directions Magazine delivered to you
Please enter a valid email address
Please let us know that you're not a robot by using reCAPTCHA.
Sorry, there was a problem submitting your sign up request. Please try again or email

Thank You! We'll email you to verify your address.

In order to complete the subscription process, simply check your inbox and click on the link in the email we have just sent you. If it is not there, please check your junk mail folder.

Thank you!

It looks like you're already subscribed.

If you still experience difficulties subscribing to our newsletters, please contact us at