Dr. Moshe BenBassat is the CEO and founder of ClickSoftware. BenBassat continues his professorial role by teaching the service industry how to better manage field workforces, reduce costs, increase revenues and keep customers happy. He launched ClickSoftware in 1997 to provide utilities, telcos and other service organizations with technology that automated their time-consuming, manual scheduling and workforce optimization processes. He realized that these companies could make field technicians more productive and be more responsive if they could better control what he calls the W6 â€” Who does What, Where, When and With What tools?
BenBassat earned doctorate, masterâ€™s and bachelorâ€™s degrees in mathematics and statistics from Tel Aviv University.