Airbus Endeavr Chief Nick Crew to Inspire 4 Earth Intelligence Satellite Services Board


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Bristol, UK, 28 July 2020 – Nick Crew, Chief Operating Officer of Airbus Endeavr, has been appointed as board advisor at international earth observation company 4 Earth Intelligence (4EI). With a remit to drive research and development in satellite intelligence products and data services, Crew will apply more than forty years' experience delivering large complex systems and service solutions for government and commercial sector organisations around the world.


In his dual role as research and technology key account manager at Airbus Defence and Space UK, Crew already works with businesses, such as 4EI, to inspire innovation that drives economic growth.


“We are delighted that Nick will be joining us in an advisory capacity as we realise our vision to become a global leader in geospatial projects, products and earth observation analysis services,” commented David Critchley, Chief Executive Officer of 4 Earth Intelligence. “With Nick’s help we are confident we will become the partner of choice for departments, institutions and industry, delivering spatial data insights to the people who can make a difference in areas such as air quality, ecology and climate change.”


“The team at 4 Earth Intelligence is passionate about the work they do creating spatial data products, services and insights that enable decision makers and end users to manage risks and create positive outcomes in our ever-changing world,” added Nick Crew, newly appointed advisor to the 4EI board. “I look forward to helping the team use their knowledge of satellite sensing technology, and experience in machine learning and Artificial Intelligence, to deliver robust evidence-based solutions.”


Nick Crew currently holds the position of Chief Operating Officer for Airbus Endeavr, a not-for-profit organisation that commissions early stage research to address industry led challenges. A joint initiative between Airbus and the Welsh Government, Airbus Endeavr is committed to the research and development of technologies in the fields of digital services, secure connectivity, artificial intelligence and sustainability.


The 4EI team has already completed a number of flagship projects around the world including a new global air quality index, the creation of multiple iterations of the satellite environmental inventory of Abu Dhabi, innovative data fusion techniques in detecting soil quality and climate resilience analysis for Local Authorities in the UK.


4 Earth Intelligence (4EI) is a specialist in earth observation intelligence and data services. Built on decades of earth observation excellence, geospatial expertise and data analytics experience, 4EI creates data products, services and insights that enable organisations to manage risk and make informed decisions to improve outcomes.


With a focus on customer need 4EI designs solutions to solve core problems while ensuring data quality is proven, consistent and repeatable. 4EI has worked with government and commercial organisations, and leading academic institutions, to complete a range of projects including a new Global Air quality index, wide-scale habitat mapping and the use of machine learning for urban heat mapping.


4EI will focus on new sectors and technical innovations using machine learning and Artificial Intelligence to provide smart data for global environmental challenges such as climate change, pollution and population pressure.


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