Placekey: The new standard identifier for physical places is adopted by world’s largest organizations, goes no-code


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DENVER, CO. – December 17, 2020: ​Placekey, the new universal standard identifier for physical places launched in October with the backing of over 500 organizations, today announced the arrival of its no-code solutions for Google Sheets and Excel, as part of a larger strategy to make its identifier available to the wider world.

The move brings Placekey’s free, universally-accepted industry standard to more organizations and individuals, since it allows Placekeys to be easily appended to address records and latitude/longitude coordinates in tabular data sets, without writing a single line of code. Nitin Duggal, Chief Product Officer of Affinity Solutions, a leading technology provider of consumer behavioral intelligence that recently appended Placekeys to its location service, affirmed the move: “We couldn’t be more excited to announce that we’ve added Placekeys to our location service to enable our clients to provide consumer purchase intelligence based on points of interest or location. The new solutions will allow Affinity’s customers to expand the range of connected consumer insights they can derive from our offerings.”

The sentiment is echoed by Andrew Castro, Affinity’s Senior Director of Product Management: “What’s great about this solution is that it connects people, location and devices to derive everyday consumer behavioral intelligence , and I can access these insights via APIs that requires no additional code and can be downloaded to Excel or Google Sheets.” Ross Epstein, Chief of Staff at SafeGraph, a leading geospatial data company, explains: “The no-code solutions expose the full functionality of the Placekey API in order to quickly append Placekeys to address records, so users can streamline geocoding, address matching, and spatial analytics without leaving their workspace of choice.”

Launched late this year, Placekey was designed to address a host of issues caused by the existing lack of a unique, common identifier for physical places. A free and open data standard, Placekey, aids in address and POI normalization, address standardization and deduplication, and entity resolution. Placekey was released with the backing of over 500 organizations, including Esri, CARTO, SafeGraph, Accenture, Tableau, and Nielsen. Since its arrival, Placekey has seen widespread adoption, from commercial organizations like TripAdvisor and Experian, to city governments, to local nonprofits, all pledging to adopt Placekeys in their data sets. It has also generated a 7,000-plus-member online Slack community that has used the tool in, among other uses, the facilitation of research designed to combat the spread of COVID-19.

About Placekey

Placekey is a free and open, universally-accepted standard for identifying any physical place in the world. Over 500 organizations have signed on to support Placekey, including Esri, SafeGraph, Affinity, CARTO, JLL, Nielsen, and Landgrid. Visit ​​ to learn more and to join over 7,000 geospatial experts in our Placekey Slack Community.

For more information about Placekey or questions about how to get involved, please contact​.

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