Innovative ideas bring more visitors to your exhibition stand and new technology promises a completely new trade fair experience


Sharing is Caring

Cambridge, UK and Pittsford, NY – 21 March 2023: Trade fairs and events offer companies the opportunity to meet potential customers face-to-face and increase their visibility in the market. To achieve this goal, it is important for every exhibitor to come up with creative ideas that will ensure lots of visitors to their stand.

An exhibition stand needs creative ideas

Although we are entering a new era of digital innovation, trade shows are still an essential platform for companies to showcase their products, services and market innovations. To ensure that the visitor experience remains engaging and even exciting, it is important that exhibitors find creative and different ways to attract more people. This is where innovative XR technologies and concepts come in, which are currently a big crowd puller. XR stands for extended reality and is a collective term for all technologies that enable users to experience digital content more realistically. The term combines both virtual reality (VR) and augmented reality (AR).

XR technologies inspire and excite

Trade fairs are becoming increasingly competitive and it is essential for exhibitors to stand out from the crowd. A great idea for an exhibition stand is the use of XR technologies, which offer numerous possibilities to attract and inspire visitors by presenting your products in a very innovative way. These technologies are not yet widely used and are therefore perfect for creating a lasting impression. After all, innovative technologies lead to more attention and therefore more visitors and leads.

The advantages of XR on an exhibition stand

There are many benefits from using XR technology at trade shows and events. By using XR, companies can create a memorable experience for their customers that sets them apart from the competition. VR can be used as an eye-catcher on a stand and also to give visitors a fascinating immersive product experience in virtual reality. AR, on the other hand, enables products to be digitally presented on a stand as if they were physically there, which is very useful for large products that would otherwise be impractical and expensive to take to a show. AR can even enable visitors to digitally walk-through and see inside products. In short, modern XR technologies enable immersion into virtual environments and thus create a lasting impression for trade fair visitors.

i4 Solutions Team from CAD Schroer helps with conceptual design and implementation

To find out which XR technologies best suit your company, it is advisable to contact CAD Schroer's i4 Solutions team who will work with you to create an XR concept for your exhibition stand and supply all the required technologies. They can also assist with staff training on the use of the XR devices and applications. Looking further into the future, XR will certainly become an integral part of our lives, and not only on the exhibition stand.

About CAD Schroer

CAD Schroer is a global software development company and provider of digitalisation and engineering software solutions, helping to raise the productivity and competitiveness of customers working in manufacturing and process engineering, including the automotive sector and its supply chain, the energy sector and public utilities. CAD Schroer has offices and subsidiaries throughout Europe and in the United States.

 CAD Schroer’s product portfolio includes 2D/3D CAD, plant design, factory layout and data management solutions. Customers in 39 countries rely on M4 DRAFTING, M4 PLANT, M4 ISO and M4 P&ID FX to provide an efficient, flexible and integrated design environment for all phases of product or plant design – cutting costs while raising quality.

 CAD Schroer's product portfolio also includes solutions such as i4 AUGMENTED REVIEW, i4 AUGMENTED CATALOG and i4 VIRTUAL REVIEW, which enable CAD data to be used directly in augmented (AR) and virtual (VR) reality. In addition, CAD Schroer works closely with its customers to create custom AR/VR or IoT (Internet of Things) solutions. CAD Schroer emphasizes close customer partnerships and supports its clients’ objectives through extensive consultancy, training, development, software support and maintenance services. Contact Information

CAD Schroer GmbH

Fritz-Peters-Straße 11

47447 Moers





 UK: +44 1223 850 942

USA: +1 866-SCHROER (866-724-7637)

Germany: +49 2841 9184 0

Switzerland: +41 43 495 32 92

France: +33 141 94 51 40

Italy: +39 02 49798666 

Geospatial Newsletters

Keep up to date with the latest geospatial trends!

Sign up

Search DM

Get Directions Magazine delivered to you
Please enter a valid email address
Please let us know that you're not a robot by using reCAPTCHA.
Sorry, there was a problem submitting your sign up request. Please try again or email

Thank You! We'll email you to verify your address.

In order to complete the subscription process, simply check your inbox and click on the link in the email we have just sent you. If it is not there, please check your junk mail folder.

Thank you!

It looks like you're already subscribed.

If you still experience difficulties subscribing to our newsletters, please contact us at