NIBE Hots Up Service Levels with Maxoptra Dynamic Route Planning Software


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London, 27 June 2018 -  NIBE, one of Europe’s leading manufacturers of sustainable energy products, is using Maxoptra’s route planning technology to manage its nationwide field service operation. The map-based dynamic routing and scheduling software has been integrated with NIBE’s CRM to streamline and automate workflows, improve efficiency and customer service. The solution also provides better management visibility of field operations for faster, more effective decision making.


NIBE operates a team of home-based field service engineers who undertake routine service, repairs and warranty call outs for its range of ground source, air source and exhaust air heat pumps. NIBE products are installed in new build developments, traditional property refurbishments as well as innovative eco homes and off grid properties across the UK and are covered by manufacturer’s warranty and a range of extended service plans.


“Despite being at the cutting edge of sustainable heating products our planning of service appointments simply relied on an online mapping website and experience,” commented Phil Hurley, Managing Director of NIBE Energy Systems. “Since implementing Maxoptra we have significantly improved the planning and communication of appointments, evidenced by customer feedback, and improved operating efficiencies. We also now have the information we need to make informed decisions about resourcing and expanding our operation.”


A cloud-based SaaS scheduling platform, Maxoptra, integrates with NIBE’s SuperOffice CRM, fully automating the routing and scheduling of service and warranty call outs. Customer information, including service plan levels and customer contact details, is stored within SuperOffice and, when a service is due, the customer is automatically sent an appointment date. Twenty four hours before a confirmed appointment a reminder is issued before Maxoptra takes over on the day. 


Maxoptra builds complex service schedules in minutes, taking into account factors such as the engineer’s start and end location, type, and therefore duration, of call out and an engineer’s suitability for the job. Using powerful route optimisation algorithms Maxoptra has already boosted operational efficiencies for NIBE by minimising travelling time between jobs. This makes better use of valuable engineer hours and reduces mileage which has a direct effect on costs and environmental impact.


Maxoptra is also boosting customer service levels with positive feedback on the accuracy and timeliness of information. As arrival times are calculated and updated based on the flow of real time information the customer is kept informed in the run up to the engineer’s arrival and all paperwork is electronic, further improving the customer experience.



Jane Geary – Marketing Manager, Tel: +44 (0) 7881 368452,

Robert Peel – Editorial Contact, Tel: +44 (0) 1666 823306,




Easy to use, affordable and highly customisable, the Maxoptra routing and scheduling system helps companies to do more business with the same resources at a lower operational cost.  Having an open API makes it an ideal complement to any telematics, WMS and CRM solution. As a subscription-based SaaS solution, Maxoptra is accessible 24/7 from any web browser worldwide; meaning every new release of functionality is immediately available to subscribers with no additional charge or upgrade cost.



Maxoptra is a division of Magenta Technology.


Magenta’s scheduling solutions manage over 10,000 fleet vehicles worldwide every day. Customers include Gist, Avis Car Rental, Snap On, Walkers Transport, Champion Timber and many others.


Magenta Technology, 17c Curzon Street, London, W1J 5HU




NIBE Industrier is a Swedish company, with its roots in the southern province of Småland and a tradition dating back many years of manufacturing products for both household and commercial use.


Entrepreneurship and a passion for doing business, investments in product development and corporate acquisitions have led to significant expansion of the Group, which now has sales of some 11 billion Swedish kronor. NIBE is listed on the NASDAQ OMX Stockholm Exchange, Large Cap list, with a secondary listing on the SIX Swiss Exchange.


Operations are pursued through three different business areas, NIBE Element, NIBE Energy Systems and NIBE Stoves, with more than 10,000 employees in Europe, North America, Asia and Australia. Each business area has its own operational management with responsibility for profits.

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