Maxoptra Routing Software Streamlines Deliveries for PSA Dealers


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London, UK, 15 November 2018 – Robins & Day, the PSA owned dealer group for Peugeot, DS and Citroen, has implemented Maxoptra real-time delivery management and routing software to underpin re-organisation of its parts delivery operation. 


Five central hubs have been launched to improve the supply of private capital dealers with genuine spare parts. The hubs, based in Manchester, Derby, Birmingham, Slough and Bristol, will also act as a one-stop shop for Peugeot, Citroen and DS OEM parts and Independent Aftermarket Parts to retail and trade customers including independent motor traders and bodyshops.


Using Maxoptra, integrated with back office systems and Ctrack vehicle tracking, Robins & Day has optimised delivery routes achieving cost savings, improved customer service with automated Proof of Delivery signature capture and modernised its workflows.


“Our business is growing daily and we knew we needed to radically change in order to meet an ever increasing demand,” commented Ian Botham, Group Parts Operations Manager at Robins & Day. “Having reviewed our existing operation and measured our performance against modern logistical distribution businesses it was evident that we were not optimised in route planning and scheduling.”


Robins & Day chose Maxoptra to replace its current manual system in order to improve consistency and transparency across all customer deliveries. Combined with the incumbent vehicle tracking system from Ctrack, Maxoptra is also integrated with existing Warehouse Management and Customer Relationship Management (CRM) software.  Orders are automatically uploaded to Maxoptra twice a day and delivery manifests produced and shared with drivers and operations staff.


“Using Maxoptra we have optimised our delivery routes contributing significant savings in direct costs and resources,” continued Botham. “Our customer service is improving and we are better able to fulfil our service commitments including agreed cut off and supply deadlines and back order communication. The Maxoptra team has supported us at every stage with prompt, flexible and helpful advice.”


Robins & Day, the trading name of Peugeot Citroen Retail UK, is manufacturer owned with 27 Peugeot sites, 15 Citroen sites and 9 DS Automobiles nationwide. The newly launched operational hubs supply over 120 Authorised Repairers (Spokes) via a fleet of more than 100 vehicles. The hubs will hold in excess of 7 million pounds of stock with 150 highly trained staff delivering a 94 per cent first time pick. Discover more and find your nearest Robins & Day site at




Jane Geary – Marketing Manager, Tel: +44 (0) 7881 368452,

Robert Peel – Editorial Contact, Tel: +44 (0) 1666 823306,



Maxoptra delivers cloud-based delivery management and route optimisation solutions that meet the needs of both small and large fleet operators.


Maxoptra has been proven to improve customer service, deliver daily savings and facilitate business growth for big names such as Sofology, JCB and Snap-on. Maxoptra also prides itself on supplying innovative and cost effective solutions to today’s small distribution and service fleet operators running anything from less than five, to 100+ vehicles.


Through its advanced technology and flexible pricing model Maxoptra brings the delivery service benefits, commonly associated with B2C giants, to small and medium B2C and B2B operators.

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