Google and SAP name Topolytics as a top five global circular economy solution


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Edinburgh waste analytics company, Topolytics, has been chosen by Google and SAP as one of the top five circular economy technologies globally.  The Circular Economy 2030 Contest, organised by both tech giants, set out to find the best revenue generating ideas that can unlock $4.5 trillion of new economic output. The contest, that received more than 200 applications from around the world, was looking at commercial concepts that could scale globally and help to design out waste and pollution, keep products and materials in use and/or regenerate natural systems.

 Topolytics proposed expanding the scale and scope of its existing WasteMap data platform. Making the system of movements of waste and by-products much more visible and thereby identifying opportunities to reduce the impact of waste management and help to maintain materials and assets at a higher utility. In this way, it helps to enable circular economy thinking and supports organisations and governments in meeting the United Nations Sustainable Development Goal (SDG) 12 on Responsible Consumption and Production.

 Commenting on the recognition, Dr. Michael Groves, Topolytics Founder said:

"I'm delighted that our proposition has been recognised by two titans of the tech world. Topolytics uses cloud technology, big data management, mapping and AI to improve the outcomes for waste producers and waste processors. This is therefore a natural fit for the range of technologies developed and deployed by Google and SAP."

 Topolytics and the other four ideas are being showcased at the Google Cloud 19 conference in San Francisco from 9-11th April. They will then be given the chance to present to a distinguished panel of judges drawn from the United Nations, World Wide Fund for Nature, Ellen MacArthur Foundation, Global Partnership for Sustainable Development Data and senior representatives of both Google and SAP.

 For more information please visit:

 About Topolytics

Topolytics is a smart grid for the world's waste. It is a data analytics business that is mapping the generation, movement and fate of commercial and industrial waste materials globally. The resulting insights help waste producers and waste processors to maintain this material at its highest utility. It supports commercial investment decisions around processing, recycling, remanufacturing and other ways of extracting value from waste materials and used assets. It also arms regulators and policy makers with better data, analysis and decision support, ultimately enabling a circular economy at scale.  The company has been recognised by Cleantech Group as a leading player in the £2bn ‘wastetech' sector for applying data science and analytics to waste. It has also been recognised as a leading global circular economy innovator by the Ellen MacArthur Foundation. In January 2019, it was highly commended in the Tech Disruptor category of ‘The Circulars' - the leading global circular economy awards. 

 About Michael Groves

Dr Michael Groves FRGS is founder and CEO of Topolytics. He is a geographer with a PhD in aerial photo interpretation and 25 years environmental management and sustainability reporting experience. He worked in environmental consultancy and pioneered sustainable forest auditing in South-East Asia before co-founding a sustainability reporting business, sold to an international financial communications agency in 2011. He founded Topolytics with a vision to use mapping, data and analytics to maximise the utility of waste materials and enable a circular economy.

 Client Contact

Dr Michael Groves, Topolytics

M: 07798 8892045


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