Rising SalesTech CRM Startup Map My Customers Raises $2.6M Series A


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New York, NY (July 23, 2019) -- Today, Map My Customers, the first ever visual Customer Relationship Management (CRM) platform built for outside sales teams and representatives, announced the close of a $2.6M series A, which included investors such as Rubicon Ventures, Los Olas Ventures and CoFounders Capital.

Map My Customers is a field sales automation platform that makes teams more efficient and productive, ultimately translating to higher revenue and customer retention rates for businesses. Drawing on multiple layers of data, the platform provides visual data to outside sales representatives so they can plan their time more strategically. Users enjoy an instant view of nearby accounts--at any time, in any place--and includes highly customizable features like route optimization, lead generation and sales funnel visualization.

“For the last decade, the CRM market has been dominated by a few major players that have focused heavily on gathering data, but haven’t improved on making that data actionable. Compiling all the possible customer touchpoints alone does not provide a full picture, and the goal behind Map My Customers is to help sales teams leverage that customer data to close deals,” said Matt Sniff, founder and CEO of Map My Customers. “Additionally, CRMs are largely built for management, and not every end user in the sales process. We saw how that gap was preventing businesses from evolving their field sales ROI, and built a bespoke geospatial CRM for outside sales professionals. The suite has unique tools that field sales teams have found indispensable in both their day-to-day tasks, and longer-term goals.”

The platform has seen rapid, organic growth, particularly in industries where expensive products come with high stakes, and in-person relationships play a crucial role in the purchasing process. Healthcare, manufacturing and insurance companies, for example, rely heavily on their outside sales teams to build and maintain trust and deliver white-glove customer management.

McCormick Paints, the largest independent paint manufacturer in the Mid-Atlantic, chose Map My Customers to help the family business launch a new, strategic service.

“In order to respond to customer needs, we launched Paint Dash, which delivers our paints directly to our customer’s job site. To make that happen, we needed a platform that could help us reach existing, new and former customers across several states,” said Andrew Marcou, SVP of finance at McCormick. “That meant planning routes for dozens of customers across several states, and finding the right prospective accounts. We had the information, but it was hard to align all that data in a way that would help us carry out specific initiatives. Now, with Map My Customer, we can easily filter, plan and proactively grow our footprint.”

Map My Customers’ various features makes it faster and easier for field teams to increase revenue by optimizing routes and schedules, and staying on top of their accounts. The combination of geolocation data and account profile data greatly simplifies how sales teams identify the "right" prospects (versus a long list of nearby businesses that take time to vet). The CRM is available anywhere, on any device, and credits its success in part to the wide range of integrations with other leading CRMs including Salesforce, Hubspot, Microsoft Dynamics, and Zoho. To date, the startup has seen millions of customers uploaded to the platform, across 55 countries.

The company will use the proceeds from its Series A round to double its headcount, particularly in engineering, customer success, and sales. Additionally, the company will release a new product that will better serve the needs of enterprise field sales teams everywhere with an account-based, activity-based system that syncs more naturally with CRM. By the end of 2020, Map My Customers plans to introduce several ERP and CRM integrations as well as intelligent workflow components into the platform.

We are also building our platform to scale by allowing users to add millions of records, setup access-rights and roles for your users on your team, and visualize big data.

About Map My Customers

Map My Customers is the first visual CRM built for outside sales teams. The geospatial, mobile-first sales automation platform allows businesses to more effectively manage sales territory and drive efficiency for the whole team. Using data visualization, field sales representatives can supercharge their productivity using Map My Customers’ smart planning software to manage everything from travel logistics to location-based prospecting--supercharging productivity, improving engagement and increasing close rates. The company has headquarters in New York City and Raleigh, NC.

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