Cambridge Consultants partners with Waymap to develop a precision navigation service, promising independence and freedom to travel


Sharing is Caring

December 16, 2019 – Breakthrough innovation specialist Cambridge Consultants has partnered with Waymap to create a unique smartphone service that helps visually impaired people to navigate through complex indoor spaces, such as public transport hubs. The service provides audio instructions to help the user to reach their destination with accuracy to within a single footstep. Crucially, there is no dependency on unreliable GPS signals or requirement to install specialist navigation equipment. The ultimate mission is to provide independence, confidence and freedom of travel to millions of blind and visually impaired people.

One of the greatest sources of exclusion for blind and visually impaired people is the restricted social engagement that comes from limited travel. The key barrier to overcome is the fear of not being able to complete their journey or suddenly being dependent upon strangers for assistance. Many visually impaired people simply do not go out alone or limit themselves to a handful of routes that they know well. Cambridge Consultants and Waymap have developed a navigation tool that these users can rely on.

The core service consists of audio instructions from a smartphone. Dynamic routing gives the user the most up to date and relevant paths according to their needs. At the heart of the service is an advanced algorithm that locates people accurately without the need for specialist equipment or local infrastructure, such as Bluetooth beacons.

To speed up time to market, Cambridge Consultants licensed Trace, its indoor location IP, to Waymap, and worked in partnership to enhance and extend it for use on smartphones. Trace is a breakthrough in indoor location tracking using the tiny, low-cost inertial sensors found in smartphones, coupled with ingenious data fusion algorithms. Crucially, Trace is not reliant on external references or GPS. Cambridge Consultants developed bespoke algorithms that harness its deep understanding of inertial sensors and the mechanics of human motion, gained from extensive work in fitness technology development. The system aims to locate the user to within half a meter - a single step – a new and necessary level of accuracy needed in order to deliver reliable audio navigation.

Transport networks and venues seeking to activate the Waymap service first sign up as a provider. The Waymap team then creates a detailed map of the venue, rich in features that are important to those with impaired vision. Users then download the maps as they need them, while the venue is provided with a digital platform to integrate live services, manage their facilities and deliver emergency support. Waymap is in the process of enhancing, testing and trialing the system in real-world scenarios with partners in the UK and USA, and is seeking to sign up additional providers for public launch in 2020.

About Cambridge Consultants

Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 850 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA), Tokyo and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications. For more information, visit:

Cambridge Consultants is part of Altran. Altran ranks as the undisputed global leader in Engineering and R&D services (ER&D). The company offers clients an unmatched value proposition to address their transformation and innovation needs. Altran works alongside its clients, from initial concept through industrialization, to invent the products and services of tomorrow. For over 35 years, the company has provided expertise in Automotive, Aeronautics, Space, Defense & Naval, Rail, Infra & Transport, Energy, Industrial & Consumer, Life Sciences, Communications, Semiconductor & Electronics, Software & Internet, Finance & Public Sector. The Aricent acquisition extends this leadership to semiconductor, digital experience and design innovation. Altran generated revenues of €2.9 billion in 2018, with some 47,000 employees in more than 30 countries.

About Waymap

Waymap helps its customers provide navigation, smart services and emergency assistance to travelers and visitors, including people with disabilities. Our ambition is that anyone with a smartphone can get about and travel independently, anywhere – as if they were a local. To make this possible, our technology requires only a smartphone.

Our primary focus is guiding those with vision impairment – the hardest of all possible use cases. What Waymap delivers is much more: A true platform for innovation – an audio-based augmented reality superpower that enables cities to deliver greater accessibility, better public transport and truly smart services.

Waymap’s founders combine blind charities, international standards and digital innovation at scale. We are a commercial technology company with an opportunity and an ambition to improve the lives of many millions of people around the world. For more information, visit:

Geospatial Newsletters

Keep up to date with the latest geospatial trends!

Sign up

Search DM

Get Directions Magazine delivered to you
Please enter a valid email address
Please let us know that you're not a robot by using reCAPTCHA.
Sorry, there was a problem submitting your sign up request. Please try again or email

Thank You! We'll email you to verify your address.

In order to complete the subscription process, simply check your inbox and click on the link in the email we have just sent you. If it is not there, please check your junk mail folder.

Thank you!

It looks like you're already subscribed.

If you still experience difficulties subscribing to our newsletters, please contact us at