Learn How Location Intelligence Drives New Insights in the Physical and Digital World of Commerce

In the world of Omni-Channel, your customers can access product information from a myriad of sources, and choose their preferred medium to engage or purchase at any time of the day or night. They seamlessly transit the web, physical stores and mobile apps, and have the power to express their opinions and provide product information to other possible consumers across a wide range of social media — often without ever interacting with anyone from your company or sales team. Such a buying environment presents a unique set of challenges, particularly to organizations that are focused on consumer packaged goods. But what if you could derive meaningful insights from location-based data, as quickly as you learn it, to help you promote, merchandise, locate stores and sell more effectively in this dynamic environment?

In this webinar you will learn

  • how data can be geotagged for a geospatial context from mobile, online or in-store transactions, social media expressed sentiments, traditional credit card transactions and loyalty programs
  • how this information allows marketing analysts, sales managers and CIOs to derive useful data from each of these buying engagements
  • how that data can provide VPs, CFOs and the CEO insights that can lead to improved initiatives and decision-making
  • how data-gathering can contribute to customers becoming invested in the brand, leading to long-term engagement and increased brand equity

More details

Pitney Bowes is a global technology company offering innovative products and solutions that enable commerce in the areas of Customer Information Management, Location Intelligence, Customer Engagement, Shipping and Mailing and Global Ecommerce.

For us, getting it right matters.

We deliver accuracy and precision across the connected and borderless world of commerce to help our clients create meaningful impact.

GET MORE INFORMATION

LOCATION INTELLIGENCE SUITE: http://web.pb.com/lisuite

Speakers

Joe Francica - Managing Director, Geospatial Industry Solutions, Pitney Bowes
James Buckley  - Senior Vice President, Location Intelligence, Pitney Bowes
Sue Disy - Principal Solutions Engineer, Pitney Bowes

Who should attend

Business analysts, CIOs, heads of customer analytics, heads of customer engagement, marketing officers, directors of marketing, sales directors, CDOs, CIOs, CFOs and sales managers

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