99% of firms face issues with customer data, but it doesn’t have to be so hard. Easy access to high quality data in the format that you require is no longer a nice to have - it is the new standard. In fact, a recent Forrester Consulting Study* notes: “Firms that exploit next-generation data marketplaces will gain a digital edge.” Gain this advantage by joining data experts, Colleen Reed and Steve Mateer for an informative webinar that introduces the value of a single source, self-service marketplace that allows you to discover, search and visualize the largest collection of address-centric data products to solve specific business challenges like:
- social media networks use neighborhood and postcode boundaries for location-based marketing
- insurance carriers use location data to accurately price policy premiums
- financial institutions assess loan applications with precision
- real estate companies determine home values using nearby location data
- retailers identify the right location for a storefront
Regardless your industry, this session will show how data intelligence on people, places and things is transforming the customer landscape and driving next-generation data marketplaces.
* "Digital Is Driving The Next Generation Of Data Marketplaces, a December 2017 commissioned study conducted by Forrester Consulting on behalf of Pitney Bowes."
Visit the data page: https://www.pitneybowes.com/us/data.html
Register for the marketplace: Pbs-access.pitneybowes.com
Read the Forrester Thought Leadership Paper: https://www.pitneybowes.com/us/campaign/forrester-data.html
