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Joe Francica

Joe Francica

Francica is the editor in chief and vice publisher of Directions Media, the leading online publishing group for location technology and Geographic Information Systems (GIS) reaching nearly 200,000 visitors each month. Now comprising four publications and three major conferences, Directions Media is the largest publication dedicated to the location technology sector. Personally, Francica has authored over 500 articles and editorials on topics ranging from market research, wireless location-based services, retail trade area analysis, and the use of geographic information system (GIS) technology for business applications and he has been sought out for his market guidance by the national media, venture capitalists, and market research groups. He serves as a member of the board of directors of Directions Media.

Along with his weekly Internet podcasts and daily commentary at Directions Magazine, he has contributed to three books, Profiting from a GIS (published in 1993 by GIS World Books; edited by G. Castle), Geographic Information Systems in Business (published in 2005 by Idea Group Publishing; edited by J. Pick), and the Encyclopedia of GIS (published by Springer). In conjunction with colleagues at Penn State University, Francica has developed a course entitled “Location Intelligence for Business,” for the university’s online GIS program.

Francica helped to develop the Geospatial Technology Competency Model (GTCM) in 2010 for the U.S. Department of Labor’s Employment and Training Administration that seeks to support the creation of model curricular for two- and four-year colleges. In addition, Francica served on the National Visiting Committee for the National Science Foundation supported Geospatial Technology Center of Excellence ( In 2012, Francica was appointed by Huntsville Mayor Tommy Battle to lead an economic development effort called GEO Huntsville to raise the awareness of geospatial technology opportunities in North Alabama and support workforce development. In 2013, Francica was named one of the top 25 geospatial technology influencers by OpenGeo.

In his early career, Francica was engaged in developing applications of hyperspectral remotely sensed data for mineral exploration and was one of the first geologists to map the Indus suture zone between India and Pakistan with Landsat imagery. While working for Sun Exploration and Production Company, Francica was active in utilizing Landsat Thematic Mapper data for oil and gas exploration. After receiving his MBA, Francica worked for GIS software companies, Tydac and Intergraph, in management roles. In 1991, Francica originated the column "GIS for Business" published by GIS World Magazine and later because editor of Business Geographics Magazine in 2000 before taking the position with Directions.

Personally, Mr. Francica received his bachelors degree (BA) from Rutgers University (New Brunswick, New Jersey) in Geology in 1978, followed by a master's degree (MA) in Earth Science from Dartmouth College (Hanover, New Hampshire) in 1980, and a master's degree in business administration (MBA) from the Edwin L. Cox School of Business at Southern Methodist University (Dallas, Texas) in 1989. In the late 90’s he obtained a national ranking as a Masters runner and still holds state records at certain distances in Alabama. He lives in Huntsville, Alabama with his wife and has four sons.


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Recent Content by Joe Francica

  1. Don’t Miss These Resources on Unmanned Aerial Vehicles (UAV) (August 24th, 2014)
  2. The NGA’s Expanding Mission: An Interview with Ms. Letitia Long, Director (August 4th, 2014)
  3. OmniEarth to Focus on Automated Intelligence from Earth Imagery (July 14th, 2014)
  4. MapInfo: The Name is Back; Is the Mojo? (June 23rd, 2014)
  5. Dauria Aerospace Secures Deal to Provide Full Daily Coverage with Earth Observation Imagery (June 19th, 2014)
  6. Boeing’s Geospatial Arsenal Addresses Activity-based Intelligence and Analytical Immersion (June 11th, 2014)
  7. The Justice Mapping Center: Changing the Conversation about the Criminal Justice System (June 5th, 2014)
  8. Hexagon Geospatial Product Updates (June 3rd, 2014)
  9. Tata Consultancy Services Enters Location Intelligence Market (May 30th, 2014)
  10. Wearable Tech and Location Accuracy Now a Reality (May 28th, 2014)
  11. The Mission of the OGC’s Global Advisory Council (May 21st, 2014)
  12. Location Intelligence Hits Gartner’s Hype Cycle (May 5th, 2014)
  13. Sensors Make the IoT Go-Round and Movea is making it a Reality (April 30th, 2014)
  14. DigitalGlobe Foundation: Fostering the Vision of “Seeing a Better World” (April 24th, 2014)
  15. GEOINT Takes Center Stage in National Security: A Recap of the GEOINT Symposium 2013* (April 21st, 2014)
  16. Small Sats and Commercial Remote Sensing: A conversation with Rob Zitz, Vice President, Leidos (April 17th, 2014)
  17. Exemplar City: A Model for Geospatial, Energy and Cyber Security (April 15th, 2014)
  18. Open Geospatial Consortium’s Vision for Future (March 31st, 2014)
  19. From Clicks to Bricks, Dónde Has a Mobile Solution for Retailers (March 20th, 2014)
  20. Biomimicry: Innovation Inspired by Nature - An interview with Founder Janine Benyus (March 5th, 2014)
  21. Spectrum Spatial: Location Intelligence Solution from Pitney Bowes (February 19th, 2014)
  22. Geodesign Evolves From Academic Exercise to Practical Applications (February 17th, 2014)
  23. GEOINT Symposium Pushes Forward Despite Setback (February 3rd, 2014)
  24. DigitalGlobe Moves to Become a Bigger Player in the Information Discovery Marketplace (November 25th, 2013)
  25. DMTI Spatial Acquired by Neopost; A Conversation with CEO John Fisher (November 21st, 2013)
  26. The London Olympics 2012 - A Success Story in Sustainable Infrastructure Development; Looking Beyond the Games (October 30th, 2013)
  27. IndoorAtlas Maps the Great Indoors Using Magnetic Field Signatures (October 23rd, 2013)
  28. Smart Grid Interoperability Panel Targets Standards, Interoperability for Mission Goals (September 18th, 2013)
  29. Mobile Network Operators Plant Stake in Location-based Services Battle (September 11th, 2013)
  30. Book Review: Demystifying Business Cases for Information Technology, GIS and More (September 9th, 2013)
  31. Perspectives on Women in GIS (September 5th, 2013)
  32. Oracle Database 12c Features New Geospatial Functionality (September 5th, 2013)
  33. Editorial: Why Microsoft Lost the War on Location Intelligence (August 26th, 2013)
  34. Location Analytics of Brand Sentiment by “Listening” to Social Network Chatter (August 5th, 2013)
  35. SAP HANA Delivers Advanced Geospatial Analytics and Access to Esri’s ArcGIS Online Services (August 1st, 2013)
  36. Storm Hazard and Risk Analysis Get Boost from CoreLogic, Weather Services International SaaS Solution (August 1st, 2013)
  37. MapBox Integrates Premium Imagery Services for Fast Turnaround (July 22nd, 2013)
  38. Philadelphia’s Chief Innovation Officer Speaks on Linking Government to Citizens with GIS, Open Data (July 7th, 2013)
  39. Interview with James Fallows, National Correspondant, The Atlantic (July 7th, 2013)
  40. Brazilian Companies Aggressively Attack Local and Global Location Intelligence Market (July 1st, 2013)
  41. Why Gartner’s Magic Quadrant Missed the Importance of Location Analytics to Business Intelligence (May 13th, 2013)
  42. sensewhere’s Indoor Positioning Technology Well-suited for Location-based Advertising (April 22nd, 2013)
  43. Indoor Location Technology Heats Up: Polaris Offers Universal Location Platform (April 17th, 2013)
  44. Indoor Location Analytics Boosts Retailers’ Merchandising and Marketing Information Arsenal (April 15th, 2013)
  45. Intergraph’s New Direction: An interview with John Graham, President, Intergraph SG&I (April 1st, 2013)
  46. Utilities, Smart Grid and Geospatial Technology: An Interview with Brad Williams, Oracle’s Global Business VP (March 20th, 2013)
  47. FedGeoDay: Advocating for Open Source (March 4th, 2013)
  48. Geofencing: Now a Market Unto Itself (February 20th, 2013)
  49. The Future of Connected Cars and Intelligent Transportation Systems: An interview with US DOT Advisor Bob Denaro (February 13th, 2013)
  50. GE Digital Energy Licenses Google Earth API to Enhance Visualization Experience for Geospatial Solutions (February 12th, 2013)

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