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Tomtom Launches Area Analytics For Traffic Insights

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Michael Johnson
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Drawing on years of geolocation work, the company is rolling out a new platform from TomTom called Area Analytics, which lets public-sector teams and private groups sketch any boundary and study traffic data by day, by month, or across multiple years, with hour-by-hour summaries that reveal movement trends more clearly.

TomTom Traffic Insights and Analytics

Through a single workspace, the new service taps TomTom’s yearly Traffic Index and exposes the complete dataset for custom exploration in a format suited to each workflow. Measured against broader benchmarks, coverage extends worldwide to more than 500 metropolitan areas, yet the Area Analytics module adds flexible, fine-scale, local detail. With flexible geography options at hand, detailed views are built by users on road congestion, typical pace, and free-flow baselines for anything from small neighborhoods to entire countries, helping show how movement changes over time.

Use Trade Area Analysis

Across the public and private spheres, the platform serves operating teams, consultants, analysts, and planners. Agencies use it to weigh capital projects and evaluate outcomes of policy, while road-engineering experts rely on comparative, block-by-block data to craft precise recommendations. For risk work and economic models, researchers gain grounded intelligence on mobility that supports data-driven, informed decisions. Within news coverage, teams can map how regulation shifts, stadium openings, or other large happenings reshape daily journeys within a chosen trade area, and help optimize corridors and schedules.

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