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Michael Johnson

Writer and Communications Consultant in Geospatial Technology

Lance McKee is a writer and corporate communications consultant. He was part of the Open Geospatial Consortium start-up team and served on OGC staff from 1994 to 2000, when he left to start a small business. He continued to serve the OGC as a consultant until May, 2010, at which time he rejoined OGC staff to manage written outreach as Senior Staff Writer. He holds a bachelors degree in English from the University of Wisconsin and a masters degree in education from Worcester State University. His background includes teaching, technical writing, and marketing communications in the areas of real-time computing and geospatial technologies. He retired from OGC in 2016.

Author posts: 392
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Android Market Share Surpasses iOS Globally for First Time
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Autodesk Charts the Future of Building Information Modeling
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Ball Aerospace to Showcase Intelligence Technologies at GEOINT 2014
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BlackBridge Secures $22 Million for New Satellite Constellation
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Brisbane Enjoys World’s Largest GIS Day Celebration
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CACI’s location planning tool InSite enters new dimension
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City of Oakland’s Real-Time Crime Map Advances Transparency
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Continental Mapping Welcomes Nathan Spangler as Vice President - Federal Services
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Continental Mapping Wins Unrestricted St Louis District Contract
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Dewberry to Support Dredge Material Reuse Plan as Part of Coastal Mississippi Restoration Project
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Esri and 1776 Team Up to Support Emerging Businesses
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Esri and RedSeal Bring Geospatial Analysis to Network Security
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Garmin selects Nokia’s Transit and Pedestrian Content to power Urban Guidance
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GraphHopper Provides Open Source Routing Solutions and Routing as a Service
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INSPIRE and Geospatial World Forum to be jointly organised in 2015
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Locata Confirms Extraordinary Positioning Results Obtained by the USAF During Independent Testing at White Sands Missile Range
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Location Based Services Market to Reach $43.3Bn by 2019, Driven by Context Aware Mobile Services
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MAPPS Selected for FAA Working Group on UAS
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MAPPS Winter Conference Program to Address Technology, Business Development, and Emerging Trends
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Massive Retail Deployment Helps Spur 2011 RFID Systems Revenue Growth of More than 16%
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Mercedes A-Class navigation to feature NAVTEQ® Map data
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Molly Schar Named First NSGIC Executive Director
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More than 20 Million Connected Cars to Ship Globally with Built-in Software-based Security Technology by 2020
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NASA Licenses New Auto-Tracking Mobile Antenna Platform
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National Geospatial-Intelligence Agency Awards Major Multi-Year Contract to Intergraph® Government Solutions
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NATO HQ Launches Interactive Web Map Based on Esri Technology
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NAVTEQ Announces Agreement to Acquire The Map Network
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New 2015 World Population Map Amazes Cartographers
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Open source geospatial platform CartoDB raises $8m for building a cloud-based market to disrupt the sale of geospatial products
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Pioneer chooses NAVTEQ® Maps to power aftermarket systems
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Property Drone Consortium Announces UAS Research Agreement with U.S. Dept of Homeland Security
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Smart mapping technology to take STEM education to new heights
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Surrey Satellite US Wins NASA Goddard Contract for Landsat Instrument Study
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The French Ministry of Defense Chooses Global Mapper for Department-Wide GIS Operations
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Using GIS Web and iOS Travel Apps to Stimulate Tourism Industry
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Woolpert Becomes A Google Enterprise Maps Authorized Partner
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Strong Knowledge of GIS Opens Doors for Job Applicants
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Why Europe Needs to Provide its Own Public Geodata
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Bridging the Economic Divide in Africa
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O Canada! Canadians and Open Source
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SAP Takes Another Hard Look at the GIS Market
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CityGML: An Open Standard for 3D City Model
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GeoEye Continues 3D Airport Mapping
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An interview with Carol Bartz, CEO, Autodesk, Inc.
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GIS and Robotics: Robotic Platforms as Tools for Spatial Data Collection and Consumption
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Open Source Geospatial Software Provides an Enterprise Alternative for Small Agencies
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Data Quality Challenges in 2007
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Maptitude 5.0 for Great Britain: One User's Perspective
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What is Precision Agriculture?
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Usability and the GeoWeb: Part 1 of ?
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Readers Choose Most Influential Geospatial Person
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Google's Michael Jones on Crowdsourcing
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Exploring the Cloud
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GIS Programmers: From Different Worlds
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The Future of Environmental Law Mapping
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GeoDesign Summit Reflections
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2009 Review of Publicly Traded Geospatial Stocks
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The New Age of Cloud Computing and GIS
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Why Geo Will Embrace The Cloud in 2010
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10 Terabit Ethernet: from 10 Gigabit Ethernet, to 100 Gigabit Ethernet, to 1 Terabit Ethernet
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CAD, GIS Integration: Why Would You Want to Do This Anyway?
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The Technology Behind the New Geodata.gov and the Non-Technology Challenges Ahead
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MapServer Community, Autodesk Announce MapServer Foundation
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NanoTechnology and the Fight Against Terrorism
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Faulty Maps to Blame for Quecreek Mine Disaster
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Awash in a Sea of Geographical Ignorance
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The Strategic Implications of Wal-Mart's RFID Mandate
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The Making of a Web Map - 2004
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USGS Explores the Future
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Open Source - Opens Doors
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The Magnetic Storm of Halloween 2003
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Improving Biodiversity with GNSS at the National Tropical Botanical Garden in Hawaii
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Women's Geospatial Perspectives Bring New Ways of Thinking
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Open Source GIS Tools Helping Save Mangrove Forests
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The Census Data Has Arrived. Here’s What You Need to Know.
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Google's Geospatial Evolution is Open
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The Power of Water Data
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GeoInspirations: Dorothy Drummond, the Never Stop Learning and Traveling Educator
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What’s Wrong with the 2020 Census - Why You Should Care - How to Deal with It
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Esri’s 2022 Demographic Data Release Arrives in Time to Fill a Void
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Understanding Redlining in America through GIS
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Conservation, Restoration and Resilience: GIS for environmental restoration
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How Thermal Infrared Mapping is Monitoring Our World
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Rapid growth, change predicted for remote sensing industry: Urthecast leads way
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Five Emerging Trends for Location-based Technologies in 2023
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The Power of Place: Place-based Inquiry through Story and Education
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Why data quality matters—now more than ever
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How to Know if ArcGIS Enterprise on Kubernetes is Right for Your Organization
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Maptitude Mapping Software 2014 Review
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OmniEarth to Focus on Automated Intelligence from Earth Imagery
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UAV Mapping of a Recent Landslide
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The Origins of High Resolution Civilian Satellite Imaging - Part 2: Civilian Imagery Programs and Providers
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Making Smart Growth Smarter with GeoDesign
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GIS Next: A Chasm Crossed
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Facet Builds New Street Centerline Database - How Does It Match Up to Current Digital Street Data?
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Intelligence Essentials for Everyone
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Retail Trade Area Analysis Using the Huff Model
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The Technology Behind Google Maps
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Why Geography Matters in Marketing Strategy
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A More Realistic View of Our World Mercator Map
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A High Schooler’s Explorations in GIS and Molecular Biology
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The Best of Both Worlds - Map-making and GIS Functionalities in Adobe Illustrator
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Death of the Paper Map ‘Greatly Exaggerated’
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Case Study: LTI Laser Rangefinders Play Essential Role in Delivering Faster Wireless Service
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Podcast: Fostering Interest for Women and Girls in STEM and the UAS Industry
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GST & Universal Design: Creating Access for the Visually Impaired
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Mapping the Year Ahead: IoT and IPIN Predictions for 2019
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Developing a Drone Program or Course at Your Institution
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Choropleth Mapping with Exploratory Data Analysis
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The MapGuide Open - Directions Media
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US Topo — A New National Map Series
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Analysis: Which GIS technology to use for disaster management?
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Applying Geoinformation to Disaster and Risk Management: Impact and Benefits
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Enhanced Elevation Data to Sharpen Global Focus on Climate Issues
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GeoDesign: Changing Geography by Design
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GeoSearch Tracks U.S. Geospatial Employment in Q3 2012
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Geospatial Occupations Q&A - Part One
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Geospatial Occupations Q&A - Part Two
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GIS Employment Outlook: Relatively Rosy for State and Local Government Professionals
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GPS Vulnerabilities and LightSquared – Symmetricom Weighs In
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How Geodemographics Has Changed Over the Past 40 Years: Part One - A History of Micromarketing
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How to Interpret a Satellite Image: Five Tips and Strategies
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Intergraph’s GIS Product Roadmap Comes Into Focus
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Location Intelligence Hits Gartner’s Hype Cycle
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Product Overview: Maptitude Version 2012
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The Arches Project: Turning Open Source GIS into a Heritage Inventory and Management System
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The Magnetic Storm of Late Halloween 2003
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The Top Five Skills Needed to Have a Successful GIS Career
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The Top Ten GIS Stories of 2013
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UAS Mapping of Cemeteries in the Czech Republic
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UAV Mapping of a Landslide
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Why Geography Matters in Marketing Strategy - The Spatial Dimension to Customer Communications and Marketing
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Why only ‘Women in GIS’?
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Why WE care about BIM…
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Wow Technologies Found at GEOINT 2004
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Flytrex Receives FAA Approval to Expand to One Mile Drone Deliveries
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UP42 Adds BlackSky Dynamic Monitoring to Marketplace
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Geospatial startup partners with world’s largest mapping company to improve urban planning to create happier and healthier cities
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Airbus launches UP42, a space tech startup democratising access to geospatial data
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Slingshot Aerospace & Leading Hollywood Visualization Studio THE THIRD FLOOR Reimagine Next-Gen Space Training
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Geospatial Data Headache Solved With Placekey Launch
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Three Geographers Honored for Diversity and Inclusion
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LightBox Acquires Industry Leader BuildingFootprintUSA™
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NOAA Selects Woolpert for $49M Coastal Geospatial Services Contract
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3D Mapping Technology Put to the Test in America's Oldest Public Cave
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High Throughput Satellites are entering a new era of accelerated and drastic transformation
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CGI and Ordnance Survey develop water pollution predictive tool for North Devon UNESCO Biosphere Reserve
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Smallsat market keeps growing despite supply challenges and Starlink moving to larger form factors
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A2Z Drone Delivery Launches Upgraded RDST Longtail, a Ready-to-Fly Commercial Delivery Drone
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Successful pilot project verifies the application of autonomous surface and subsea platforms for wind farm operations & maintenance
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Merit Awards Announces Winners of 2023 Technology Awards
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Geovation reveals next wave of GeoTech and PropTech businesses
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Ordnance Survey underpins UK driverless car testing
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Descartes Labs to Demonstrate Global-Scale Predictive Intelligence at GEOINT 2019
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Flytrex & Causey Aviation Get FAA Approval to Begin Drone Food Delivery in North Carolina
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A 3D open location encoding system has been released by Geocode.xyz
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MGISS and vGIS Bring Augmented Reality to 3D Mapping and BIM
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Bluesky University of Leicester SPRINT Project Brings AI to Insurance Sector
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Are We Listening? A View into Americans Compliance with COVID-19 Movement Restrictions
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GeoGraphs announces the release of GeoFlash a Macromedia Flash based GIS to publish Maps without a Map Server
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Satellite Imagery Improves Agriculture Technique
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TomTom NV Unveils Changes to Management Structure
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Geospatial One-Stop Project Awards Portal Contract
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Farallon Geographics Helps Getty Conservation and World Monuments Fund Build Web-based GIS Management Tool for Jordanian and Iraqi Antiquities
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GIS Geospatial Industry Worldwide Growth Slows to 1% in 2009
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Homeland Security Budget Slated for $33B in FY2005; 9.4% Increase Over FY2004
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Geospatial on a Budget 3: The Magic of Maptitude
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Cyber Terrorism
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Filling the Gap: Selecting a Location for a New Walkable Facility
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Future trends, newest drone tech revealed at CES 2016
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GeoInspirations: Lesley-Ann Dupigny-Giroux: Pushing geography into the sky — literally
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GeoInspirations: Simon Onywere - Shining A Geospatial Light in East Africa and Beyond
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GIS for Planning and Community Development: Solving Global Challenges
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GIS is NOT a Load of Garbage
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GIS strategies helping the homeless
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Home Depot Relies on Predictive Analytics for Reliable Location Intelligence
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How Can Geography Literacy Be So Bad in the Age of Google Earth?
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OSM: The simple map that became a global movement
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‘Sweeping design changes’ for 2020 U.S. Census
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The Origins of High Resolution Civilian Satellite Imaging - Part 2. Earth Observation Landsat program
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Visualizing global light pollution with GIS
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GIS File Library batchtools-25.zip
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GIS File Library distmark-51.zip
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GIS File Library sort_tab-77.zip
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GIS File Library overlay-188.zip
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GIS File Library txt_rotate.MBX
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GIS File Library SetProjection.exe
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GIS File Library RWTv0.92 (SMUT).Zip
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GIS File Library Qik_AvlWriterV1.zip
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Geospatial Files and Tools DM
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Geospatial Files and Tools search DM
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GIS File Library page append2-109.zip
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GIS File Library page inner hgt2xyz.exe
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GIS File Library HardCode Thematics.zip
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GIS File Library batchtools-25
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GIS File Library SetJiusd.zip
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Make Beautiful and Accurate Maps within Microsoft Power BI with Esri’s ArcGIS for Power BI
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Learn How to Streamline Locating Tasks and Prevent Damage to Subsurface Infrastructure with a GIS-Centric Approach
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Tips & Tricks for Part 107 Waivers and Mapping
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How the City of Austin Simplified their GIS Migration with Advanced ArcGIS Online Item Management
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Explore Why Data Quality Matters
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Learn How College Students Are Defining Humanitarian Mapping
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Learn How Boundless Enables Modern GIS for Complex Use Cases
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Explore Ready-to-use Demographic Data for Location Intelligence
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Building Awesome Maps with HERE XYZ Studio
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Multidimensional Analysis: Trends, Prediction, and Change Detection
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Learn about GeoPackage: A New OGC Standard for Mobile App Development
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Top 10 Features of SuperGIS Desktop 3.2
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A Beginner's Guide to GeoHumanitarian Mapping Organizations
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NX | Tips & Tricks | Molded Part Designer
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Joe Francica
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Authors - Directions Magazine
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Top 15 Interview Questions
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GeoInspirations - Articles and Podcasts
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GeoInspirational Women
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Open Maps For Europe 2 Expands Coverage With Final High-Value Data Release
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Galileo Expands Constellation With Two New Satellites After Ariane 6 Launch
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Airbus Uses Satellite Intelligence to Help Barry Callebaut Eliminate Deforestation Risks
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Pixxel’s Hyperspectral Satellite Data Becomes Accessible to UP42 Users Worldwide
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Redwire to Supply Docking Technology for Europe’s Nyx Space Capsule
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DARPA Pushes Autonomous Surveillance Forward With New BAE Systems Contract
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Safe Pro Pushes Drone Intelligence Beyond GPS Limits With New Battlefield Algorithms
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India Builds a Machine-Readable Road Network as Genesys Rolls Out ADAS-Focused Mapping
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Delivery Vans Become Data Engines: Geopost Vision and Nextbase Redraw Europe’s Mapping Playbook
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Gilat Expands Defense Portfolio With Mobile Earth Observation Downlink Contract
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Quova, Inc - Sleuthing Cyberspace for IP-based Geographic Information
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Selling Geography
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Newsletter Subscription
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Geocoding Challenges and the Internet
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Directions Magazine Web Site Privacy Statement
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    Letters to the Editor
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      Editorial Guidelines
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      Kevin Coleman
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        Geospatial Items
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          Contribute Your Geospatial Press Releases to Directions Magazine
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            Create Your Directions Magazine Account
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              User Groups
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                Of Cows, Wal-Mart, and Disastrous Road Trips
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                Tech Resources
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                CONTACT US
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                Advertise with Directions Magazine
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                Esri Expands World Geocoding Service Capability
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                Geospatial & GIS Books
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                Columns DM
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                Press Releases - Directions Magazine
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                Directions Development
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                3D Laser Mapping Delivers UK’s First Long Range Laser Scanner
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                How 5G Is Quietly Teaching Satellites to See Through Cities
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                Companies
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                GIS Teachable Moments in the News — Podcast Episode
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                  Features
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                  What's New
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                    The City University Masters in Geographic Information (MGI) team announce TWO full-fee scholarships for first year part-time distance study.
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                    GIS Jobs
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                      Articles DM
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                        Directories
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                          SVG and GIS
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                          Company Directory
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                          OAK RIDGE NATIONAL LAB TO ADVANCE RESEARCH PROGRAMS WITH NEW 256-PROCESSOR SGI ALTIX 3000 SYSTEM
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                          editorials.php
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                          Making Smart Growth Smarter with GeoDesign DM
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                          Using a Digital Cone Penetrometer to study soil compaction
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                          GIS Discussion
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                          GIS Intersect Tool Download – Intersct
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                          Esri Expands Its World Geocoding Service Capability
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                          An Interview with ESRI BIS's Lynn Wombold, Director of Data Development
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                          Latest GIS & Geospatial Industry Press Announcement
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                          Drones Flying Free 2017 Recap: Essential Equipment and Software for GIS & Remote Sensing
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                          Open Maps For Europe 2 Final High-Value Data Release
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                          Best Golf GPS Apps: Yardage, Mapping & Smart Tracking
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                          How Location Intelligence Became a Core Growth Strategy for Krystal Company
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                          Understanding the LightSquared GPS Clash: Spectrum Conflict and GPS Interference
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                          Milan Cathedral Restoration Goes Hi-Tech with Pointools 3D Laser Model
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                          GIS, Information Technology, and BioTech Take Center Stage in Supporting Homeland Security
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                          Starlight Overview and Interview with Battelle's Brian Kritzstein
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                          Landsat Tracks Long Tornado Swath in Massachusetts with Satellite Imagery
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                          New Geospatial Platform Enhances Spatial Analytics and Team Collaboration
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                          Addressing: The Revenge of Geography
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                          Retail Trade Area Analysis: Understanding Market Geography for Better Decisions
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                            Explore Indoor GIS: The Science of Indoors
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                            How Location Intelligence Enhances Business Strategy and Enterprise Insights
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                            4-H Community Mapping: Empowering Youth with GIS for Local Impact
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                              Scaling-Up as a Grand Challenge for Public Participation GIS
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                              How Location Intelligence Drives Business Analytics and Operational Impact
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                              Pictometry Announces Technical Advancements for GIS Professionals
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                              Bridging GIS-BIM to Design, Build & Maintain Resilient Infrastructure
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                              New Geospatial Technology Delivers Advanced Mapping and Analytics Capabilities
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                              New Enterprise Geospatial Solution Enhances Spatial Analytics and Decision Support
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                              How Location Intelligence Shapes Modern Urban Planning
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                              New Aerial Imaging Technology Enhances Geospatial Data Accuracy
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                              Understanding Spatial Decision Support Systems for Better GIS Decisions
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                              Geospatial Platform Enhances Location Analytics and Enterprise Workflows
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                              Waterloo Makes Public Most Complete Antarctic Map for Climate Research
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                              Explore When to use OpenStreetMaps vs Premium Address Data
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                              The Impact of International Standardization
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                              Integrating Big Data and GIS to Enhance Spatial Analytics
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                              GIS & Mapping Event: Trends, Technologies and Collaboration Opportunities
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                              DBX Geomatics Releases CartoVista 3.1 for Enhanced Thematic Web Mapping
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                              Geospatial Data Content Licensing and Marketing in the Era of Data as an Asset
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                              Ordnance Survey Finds a Way Around a GPS Road Block in Mapping Accuracy
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                              Prospects and Potential for the Indian GIS Market
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                              Cadcorp gains another OpenGIS conformance certificate
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                              The Role of Geographic Visualization in Data-Driven Decision Making
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                              Is Location Still Everything?
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                              Mapping the World ... One Neighborhood at a Time - Part One
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                              Submit Your Press Releases to Directions Magazine
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                              Press Releases
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                              Topic Environment
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                              Topic Software
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                              Topic Location Intelligence
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                              The Power of Spatial Analytics in Modern Business Decision Making
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                              Getmapping Supplies High-Resolution Aerial Photography of Enfield
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                              Getting Top Quality UAV Imagery - Best Practices for Image Processing and Collection
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                              How Geographic Information Systems Improve Decision Making and Planning
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                              Coastal Imagery: Mapping Shorelines, Monitoring Change, Fueling Insight
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                              GeoInspirations: Stacey Stark, Touching the Future
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                              Top 4 Challenges in Government for Digital Transformation in GIS
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                              Making Smart Growth Smarter with GeoDesign
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                              Integrating Social Survey Data and GIS to Determine the Needs of a Rural Community in a Geographic Context
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                              City of Long Beach extends open data portal with Opendatasoft
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                              Topic Local, State & Federal Government
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                              New depth map over the Arctic Ocean
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                              Developing with GIS: Best Practices for Implementation and Growth
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                              Modeling Disease & Behavior Using GIS
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                              New Geospatial Solution Enhances Mapping and Spatial Analysis Workflows
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                              Public Comment Requested on Draft Charter for new OGC Analysis Ready Data Standards Working Group
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                              U.S. Marine Corps to Deploy Intergraph Computer-Aided Dispatch to 13 Bases Worldwide
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                              Geo Connect Asia returns to Singapore for its third edition supported by leading geospatial industry solutions providers and with double the floor space
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                              Drone Delivery With Trimble Px-1 Rtx in Canadian Airspace
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                              Blyncsy by Bentley Systems For Safer Roadway Operations
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                              Geospatial Map Technologies Accelerating Conservation
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                              Viridien Seismic Reimaging Program in Malaysia
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                              Berg Insight Ranking: Queclink in The Global Aftermarket Vehicle Telematics Hardware Market
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                              Fugro partners with Australian Space Agency on new robotics control complex
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                              OGC Seeks Public Comment on New Standard for Training Data for AI/ML Applications
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                              Britain ready to lead the world on G7 Healthy Oceans commitments
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                              Diamondback Land Surveying Team Introduces Get Kids into Survey Program to American Grade School Students
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                              Power Your Productivity with ArcGIS for Microsoft 365
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                              OGC Announces Open Invitation to Tender for Testbed-15 ESA Threads
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                              Communities Using Maps to Enact Environmental Justice
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                              EUSI Invests in Ground Station Upgrade at the German Aerospace Center (DLR) for the Fastest VHR Satellite Imagery Delivery in Europe
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                              Global Nomad GIS Services Joined the Esri Partner Network
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                              GRASS GIS 8.0.0 released
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                              GeoInspirations: Grant Ian Thrall, Bridging Geography, Business and Economics
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                              Allen Wainger, PE Joins AXIS GeoSpatial LLC as Director of Program Management
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                              Linda van den Brink receives OGC’s 2019 Gardels Award
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                              Integrating Social Survey Data and GIS to Determine the Needs of a Rural Community in a Geographic Context
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                              PCI Supports Deployment of GXL System on Amazon Cloud to Accelerate Product Delivery
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                              Guest Editorial: Affective Geovisualizations
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                              Enhancing Smart Growth with Geodesign
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                              Faro Creaform And Digital Reality: A Unified Metrology Path
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                              Hawkeye 360 Ceo John Serafini on New Legal Leadership
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                              Custom Chart Builder Transforms Nautical Chart Production
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                              Ome2: Open Maps For Europe 2 Milestones And High-value Prototype
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                              Tomtom Launches Area Analytics For Traffic Insights
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                              Open Cosmos Advances Leo Connectivity With Ka-band Authorization
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                              Geospatial Industry Developments and Strategic Initiatives
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                              Advancements in Geospatial Technology and Industry Initiatives
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                              Recent Developments and Strategic Initiatives in the Geospatial Industry
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                              Geospatial Technology Innovation and Industry Progress
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                              Emerging Initiatives and Strategic Direction in the Geospatial Industry
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                              First Images Released from Newest Earth Observation Satellite
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                              Puget Systems Joins Pix4d Benchmark Initiative
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                              Swiss Re Integrates Fathom Data to Strengthen Flood Risk View
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                              Geospatial Solutions Company Profile
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                              Podcast: Curating Geodata from Social Media to Map the London Riots
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                              SOPAC installs first Internet Map Server in the Pacific Islands
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                              Geospatial Industry Conference and Professional Event
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                              Geospatial Industry Developments and Emerging Technology Trends
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                              White Papers
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                              Geospatial Innovation and Strategic Developments in the Industry
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                              Retail Trade Area Analysis Using Spatial Models and GIS
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                              Taxography Launches Advanced Data Services for Property Tax Professionals
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                              Mayrise Software Maps Out Blackburn’s Highway Efficiency
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                              Latest Geospatial News Update
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                              Digging Into Open Source Geospatial Software and OpenGeo Suite 3.0
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                              Introduction to the Esri User Conference (Esri UC)
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                              Public Access to Government Mapping Data: Policy and Practice
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                              The Value of Planimetric Imagery in Mapping Solutions
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                              Global Geospatial Industry Event Focused on GIS and Mapping Technologies
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                              Cityworks Making Fleet Maintenance Easier and More Efficient in St. John’s
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                              Guest Editorial: The Value of Affective Geovisualizations
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                              New Geospatial Initiative Enhances Data Integration and Mapping Solutions
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                              Exploring GIS Mobile Interfaces and Dynamic Panel Design
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                              Baby Steps for LBS in the US
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                              Emerging Trends in GIS Automation and Intelligent Spatial Tools
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                              Leveraging Spatial Intelligence for Infrastructure Resilience and Risk Planning
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                              The London Olympics 2012: A Success Story in Planning, Mapping, and Legacy
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                              New Standards Initiative to Advance Spatial Data Interoperability
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                              Location Intelligence as a Driver of Smarter Business and Public Decisions
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                              A Day with New England GIS Educators: Inspiring Spatial Thinkers
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                              Mobile Network Operators Enter the Competitive Arena of Location-Based Services