David Huffman is the Managing Director for ESRI Business Information Solutions, a leading provider of geodemographic and target marketing information. Mr. Huffman has over 14 years of experience in the marketing information industry working for CACI International Inc, National Decision Systems, Urban Decision Systems and National Research Bureau.
Mr. Huffman has held positions in each of these organizations that include senior systems analyst, product manager, production manager, director of PC products and various sales positions.
Through his technical expertise and application knowledge, Mr. Huffman has provided database marketing solutions for companies that include AT&T, Ben & Jerry’s, Hair Cuttery, Gerber, Ernst & Young, Kroger, TV Guide and The Association of Handicapped Artists.
Application areas of expertise include site selection, site success modeling, direct mail, response modeling, sales forecasting, market penetration and optimization, encroachment, category management and customer profiling and segmentation.