Maptitude 2021 Released for Sales and Marketing Business Development
NEWTON, MA (USA) - Maptitude 2021, a major release of the popular GIS (Geographic Information System) and mapping software, is available now. Maptitude provides a comprehensive solution for sales and marketing business development analysts in sectors ranging from healthcare, franchising, communications, logistics, retail, real estate, banking, consulting, and many more.
Maptitude 2021 includes the most up-to-date and accurate data available that encompasses expenditure, geodemographic segments, gross domestic product, medical and banking locations, branded business locations, traffic counts, building footprints, address points, financial assets and the tools to leverage this information to improve the location intelligence of any organization.
Online Sharing and Publishing
Maptitude 2021 allows you to upload, share, and manage your analytics and maps in the Cloud. Analysts can now easily distribute their findings and results to those that need them within an organization and beyond.
Whether you are distributing your routes or fleet models to your sales reps and drivers, or displaying revenue and sales numbers by territory for management, Maptitude Online has the tools to do this efficiently and effectively. Simple upload tools in desktop Maptitude securely transfer the data to the Maptitude Online platform where administrator and team permissions can be set. Secure logins provide access to maps, data, and reports that can be accessed, queried, and downloaded. Maptitude Online brings the benefits of the intuitive and powerful analytics of the desktop to the whole organization. You can also choose which Maptitude Online maps you would like to make public.
Powerful Data Analysis and Visualization
Maptitude 2021 is our fastest version yet, with improvements to map opening speed, quicker display of imagery or aerial backgrounds, and quicker trip routing tools. A powerful addition to the logistics and operations tools is the Market Share (Huff Model) Wizard that allows you to estimate your market coverage versus the competition for existing or proposed locations.
To reflect the growing needs of analysts and data scientists, we provide many new ways to visualize and understand data. These include opening corresponding map coverages in Google Maps and Street View, stacked and box plot and radar charts, and multiple column thematics in 3D and 2D.
Interoperability with Maptitude has been expanded with fast PostgreSQL asynchronous handling and selecting, quick conversion of tables to NumPy Panda DataFrames, the Python 3 CaliperPy package, and the CaliperR R package.
About Caliper
Caliper Corporation develops state-of-the-art Geographic Information Systems (GIS) software. With a focus on usability, Maptitude is designed to be a cost-effective, professional mapping software product. Maptitude enables organizations to leverage their location-based data to improve decision making and planning, while minimizing expenditure through competitively priced solutions.
Caliper is a privately held corporation and is a leading developer of mapping, redistricting, transportation, and GIS software.