Author and Geospatial Industry Specialist

Bill is a seasoned professional in the geospatial technology sector with more than two decades of experience in designing, positioning, and scaling GIS-driven software solutions. In the early 1990s, he launched MapLinx Corporation, a firm dedicated to location-based tools for business intelligence, including territory optimization, sales performance analytics, and strategic call scheduling.

Following the successful exit of MapLinx, he established Chrona Software, where he focused on integrating spatial analytics into sales force automation and customer relationship management systems. After Chrona was acquired by Esri in 1994, Bill transitioned into a leadership role, directing the BusinessMap product line and overseeing its growth and market expansion for fourteen years.

In 2009, he embarked on a new venture under the TexMobile brand, developing a browser-based mapping platform designed to integrate seamlessly with CRM systems and spreadsheet databases. The solution supports the generation of point distributions, clustering analysis, heat mapping, automated mileage tracking for expense documentation, and route optimization workflows.