DirectionsMag Services FAQs

January 5, 2022
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WEBINARS

Q: What topics do our readers most likely welcome on our webinar?

A: The geospatial community supports a wide variety of topics.  They also understand that our sponsors have services to sell.  They like to see how it works in demos and how it fits into their typical or unique workflows.

 Q: How many will register?

A: The number  depends on the topic. Our average is 400; however, be aware that a more niched topic also has a more niched (smaller) audience. Remember that the title and tone of the description are important elements in this calculation.

Q: Which days/ times are the best for a webinar?

A: We do not recommend webinars on Mondays or Fridays. The middle days of the week, Tuesday, Wednesday and Thursday, are best. The time depends on your target audience's location. We post times based on Eastern US. For the Americas, lunch or right after are popular.  If you're hoping to reach a European audience, start earlier around 10 or 11 in the morning, but it might be early for the US west coasters. 

Q: What type of information can we collect from the attendee?

A: We can collect as much or as little as you like. At a minimum, we'll need name and email address. We can create custom questions to suit your needs.  

Q: How long will the webinar be on the DM website?

A: Forever.  We'll collect registration until the live webinar ends. For a month after the webinar, we'll collect viewers name and email, and beyond that time, we'll embed the webinar video on the page as well as share on our Vimeo and YouTube channels.

Explore examples of our  20 minute, 30 minute or 60 minute webinars.

Have more webinar questions? Email the webinar producers! webinars@directionsmag.com

SPONSORED ARTICLES

Q: How long should the article be?

A: 500-1000 words

Q: What type of article is most popular?

A: Remember when writing any article to be helpful and informative. Even when sponsoring content, make sure it has an educational and helpful tone.

Q: How long will the article be posted?

A: Forever, unless you specify otherwise. We'll share a link to the article in our emails and on our homepage for a few weeks.

Q: When do you need the article?

A: We'd like the article no later than a week before publication.  It needs to include all graphics and links.

Recent example: 9 Traits to Consider When Selecting a Geospatial Data Partner

You might also be interested in our Writer's Guidelines.

Have more article questions? Email the editors! editors@directionsmag.com

EMAIL & WEBSITE ADS

Q: How often should I change my ad materials?

A: For website ads, once a month is a good rule.  For email ads, consider having a couple of versions that we can rotate throughout the life of your campaign.

Q: What type of ad or banner gets the most bang for the buck?

A: The most important thing to consider about ads is your goal.  If you want brand awareness and impressions, explore ad cards. If you want promotions and clicks, explore content ads. Our spotlight ad service is the best value as it includes an ad card on our homepage top location, run of site ad card locations, and a website content ad. 

See examples on our media page and get the 2022 Media Kit, https://www.directionsmag.com/mediakit/advertising.

Have more ad questions? Email the editors! editors@directionsmag.com


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