Joe Francica

Managing Director, Location Intelligence, Pitney Bowes

Joe Francica is currently Managing Director, Location Intelligence Solutions for Pitney Bowes. He was recognized as one most influential people in geospatial technology in an independent survey and has been the leading proponent of location intelligence (LI) solutions for over 35 years. He founded the Location Intelligence Conference in 2004, Location Intelligence Brazil in 2013, the Rocket City Geospatial Conference in 2007, and the GEO-Energy Summit in 2013. Francica has published and broadcast over 500 articles and podcasts on LI and has contributed to three books: Profiting from a GIS (published in 1993 by GIS World Books; edited by G. Castle), Geographic Information Systems in Business (published in 2005 by Idea Group Publishing; edited by J. Pick), and the Encyclopedia of GIS (published by Springer).

He is the past editor-in-chief and vice publisher of Directions Magazine where he increased sales six-fold; he is the former editor of Business Geographics Magazine and originated the column "GIS in Business" for GIS World Magazine in 1991.

In 2012, Francica founded GEO Huntsville, a 501c6 non-profit, to support geospatial technology business and workforce development and serving Mayor Tommy Battle's economic development advisory council. In conjunction with colleagues at Penn State University, Francica has developed a course entitled “Location Intelligence for Business,” for the university’s online GIS program in 2011.

Francica helped to develop the Geospatial Technology Competency Model (GTCM) in 2010 for the U.S. Department of Labor’s Employment and Training Administration that seeks to support the creation of model curricular for two- and four-year colleges. In addition, Francica served on the National Visiting Committee for the National Science Foundation supported Geospatial Technology Center of Excellence (

In his early career, Francica was engaged in developing applications of hyperspectral remotely sensed data for mineral exploration and was one of the first geologists to map the Indus suture zone between India and Pakistan with Landsat imagery. While working for Sun Exploration and Production Company, Francica was active in utilizing Landsat Thematic Mapper data for oil and gas exploration. After receiving his MBA, Francica worked for GIS software companies, Tydac and Intergraph, in management roles.

Personally, Mr. Francica received his bachelor’s degree (BA) from Rutgers University (New Brunswick, New Jersey) in Geology in 1978, followed by a master's degree (MA) in Earth Science from Dartmouth College (Hanover, New Hampshire) in 1980, and a master's degree in business administration (MBA) from the Edwin L. Cox School of Business at Southern Methodist University (Dallas, Texas) in 1989.

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