CACI’s location planning tool InSite enters new dimension
Next generation InSite Vision with new and improved interface InSite
Everywhere lets users access the tool from any device
Enhanced spatial analysis and mapping technology, and upgrade to .net framework, secures long-term viability
London, 08 October:CACItoday announced the launch of InSite Vision: a substantial upgrade to its successful location planning and customer analysis tool InSite. The new improvements mean business owners who use the software will get an enhanced user experience and the option of accessing the software from any web-enabled device.
InSite has been an invaluable tool for businesses and organisations across retail, property, banking, care and dining sectors for over 25 years. The tool allows them to map and analyse customer and catchment data, and competitor locations, in order to evaluate new and existing locations according to market spend and consumer potential. With the recent upgrades, the software will let them plan their location and customer targeting strategies in a better way than ever before.
InSite Vision’s new functionalities will automatically be installed for all existing users, and consumers can now sign up to InSite Everywhere as a separate contract. The software has integrated the latest developments in the Geographic Information Systems (GIS) industry, and combines CACI’s Acorn demographics and consumer information with each business’ existing consumer data. These innovations ensure that InSite Vision generates easy to use reporting that will continue to be a market leading solution.
Martin Salisbury, Director, Location and Field Force Planning, at CACI commented: “InSite Vision is the next generation of InSite and will provide bespoke solutions to businesses on a whole new level. InSite Everywhere will further let subscribers access all of the InSite functionalities on the go. This flexibility is something our clients have told us that they wanted, so we have given it to them. We also provide our clients with full support and training in their quests to find the best locations and target customers in an efficient and accurate manner for their businesses.”
CACI is Europe’s largest location planning consultancy and their strategic expertise is used by a range of businesses and organisations, including Debenhams, the British Heart Foundation and British Land.
About CACI
CACI is the largest location planning consultant in Europe. It provides leading businesses with insightful location strategy and analytics services that help location managers make the best possible location decisions to maximize revenue per outlet and support growth expansion.
CACI is recognised for its expertise, quality software tools and powerful data, and has clients in a variety of industries from the retail, leisure, financial, citizen services to property sectors.
About CACI’s Acorn demographics
Acorn is a geo-demographic segmentation of the UK’s population which segments small neighbourhoods, postcodes, or consumer households into 6 categories, 18 groups and 62 types.
Retailers, financial organisations, and over 200 public sector organisations use CACI data to provide an accurate picture of the needs of their customers and local communities.
Acorn is used to understand customers’ lifestyle, behaviour and attitudes, or the needs of neighbourhoods and people’s public service requirements. It is used to analyse customers, identify profitable prospects, evaluate local markets and focus on the specific needs of each local community.
For more detail on Acorn see
InSite Vision
InSite Vision is the latest release of CACI’s spatial analysis and mapping software. This Geographic Information System (GIS) software is designed specifically for site analysis, outlet planning and customer insight. InSite is perfect for customer profiling and will facilitate your market analysis by evaluating new locations according to market spend and customer potential.
InSite Everywhereis the innovative, new web-enabled version of InSite Vision. It will allow you to access valuable location and target customer reports wherever you are from your laptop or tablet.
For more information contact:[email protected]
