Using Esri Demographic Data to Reveal Trends in Your Community

Communities are constantly evolving. Population age structures shift, housing markets fluctuate, and economic indicators reshape neighborhoods in ways that influence planning, investment, and public policy. Understanding these changes requires more than intuition—it demands rigorous, data-driven spatial analysis.

This webinar brings together Esri’s Chief Demographer and Demographic Product Management team to demonstrate how to interpret and apply the most current demographic datasets available. Participants will gain practical insight into identifying meaningful trends across age distribution, diversity metrics, housing affordability, and emerging data indexes included in upcoming demographic updates.

Performing High-Quality Demographic Analysis

Effective community analysis begins with reliable data and appropriate visualization techniques. The session outlines how to structure spatial workflows that combine demographic variables with geographic context, ensuring that conclusions are supported by statistically sound evidence.

Attendees will see how to build clear visualizations that communicate trends in ways accessible to decision-makers, stakeholders, and clients. From choropleth maps to comparative dashboards, visualization plays a central role in translating raw data into actionable intelligence.

Accelerating Spatial Insight with Ready-to-Use Data

One of the most significant advantages of Esri’s demographic resources is immediate access to pre-structured datasets covering more than 135 countries and over 15,000 variables. These datasets include population characteristics, consumer behavior indicators, income levels, housing attributes, and business activity metrics.

By leveraging ready-to-use demographic and business data, analysts can reduce preparation time and focus directly on interpretation and strategy. This capability allows organizations to rapidly evaluate market conditions, site suitability, service demand, and growth potential across diverse regions.

Identifying Trends That Shape Communities and Markets

Recognizing long-term patterns is essential for effective planning. The webinar highlights techniques for detecting shifts in age cohorts, diversity composition, and affordability pressures, along with new measures and indexes scheduled for release in Esri’s demographic updates.

Understanding these indicators supports informed decisions in areas such as retail expansion, economic development, healthcare planning, emergency preparedness, and public policy design. Spatial context enhances the clarity of demographic patterns, revealing how trends vary across neighborhoods, districts, and metropolitan regions.

Speakers

Kyle Cassal

Chief Demographer, Esri

Lucy Guerra

Product Manager, Demographics, Esri

Karisa Schroeder

Product Marketing, Demographics, Esri

Who Should Attend

This session is designed for professionals whose work depends on accurate demographic insight and spatial analysis. Relevant audiences include GIS analysts, managers, technicians, and specialists; commercial real estate executives; retail market planning directors; economic development leaders; market research consultants; grant writers; research scientists; public health analysts; emergency planners; geospatial analysts; sales managers; demographers; election analysts; and policymakers.

For organizations seeking to better understand how populations and markets are changing, this webinar provides the analytical framework and data resources needed to transform demographic information into strategic advantage.